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Social Media Specialist

Social Media Specialist

MediabistroHoboken, NJ, United States
12 hours ago
Job type
  • Full-time
Job description

Overview

We’re hiring a Hands-On Creator / Strategist. You’ll plan, shoot, edit, write, publish, and measure social content that grows our audience and generates real estate opportunities. You’ll be based in our Hoboken HQ and out in the field across Hoboken / Jersey City, capturing neighborhood moments, agent stories, client wins, and listing content.

This is not a “post-and-hope” job. It’s an end-to-end role for someone who loves short-form video, understands platform nuance, and can turn views and DMs into showings and listing appointments.

You Might Be a Fit If You

  • Are a filmmaker + writer in one; you can storyboard a 30-second neighborhood reel, shoot it on Tuesday, edit it on Wednesday, and publish it with a tight caption on Thursday.
  • Know the difference between a good clip and a thumb-stopping one, and can explain why.
  • Can talk shop about hooks, retention curves, CTAs, and why the first 2 seconds matter.
  • Enjoy getting out in the community and working shoulder-to-shoulder with agents.
  • Balance creativity with business; you’re as proud of a DM LIST lead magnet as of a cinematic walk-through.

Particulars

  • This is a full-time, in-office position at 323 Washington St., with frequent local field work; some evenings / weekends for open houses or events.
  • Ability to carry equipment (up to ~25 lbs) and move between properties / neighborhood venues.
  • Competitive salary with a full benefits package.

    • Compensation

    $65,000 yearly

    Responsibilities

    Create

  • Own the full content lifecycle briefs → shot lists → filming (phone or mirrorless) → editing (Reels / Shorts / TikTok) → thumbnails → captions → CTAs → publish.
  • Produce short-form vertical videos (10–60s), listing highlights, micro-neighborhood tours, agent spotlights, client testimonials, and timely market explainers.
  • Capture media on-site property tours, behind-the-scenes on photo / video days, community events, local businesses, and quick interviews with agents / clients.

    • Strategize

  • Build a monthly content calendar aligned to our business goals (listings, open houses, recruiting, brand).
  • Translate goals into content pillars, series, and weekly hooks; maintain a running backlog of creative ideas.
  • Define platform-specific approaches for Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn.

    • Publish & Manage

  • Post natively (where needed) and via a scheduler; manage comments / DMs and escalate buyer / seller leads.
  • Maintain our brand voice—polished, high-energy, helpful—and ensure legal / brand compliance (e.g., fair housing, brokerage disclosures).

    • Measure & Optimize

  • Track KPIs such as views, watch time, saves, shares, profile taps, link clicks, DM keywords, and lead conversions.
  • Run simple A / B tests on hooks, captions, and thumbnails; report weekly with insights and next steps.
  • Collaborate with leadership and sales ops to connect social campaigns to CRM pipeline outcomes.

    • Qualifications

  • Short-form video : confident with iPhone / Android (or mirrorless), gimbal, on-camera mics; strong vertical-video editing (CapCut, Final Cut, or Premiere).
  • Design & writing : clean graphic chops (Canva / Adobe); excellent copy for hooks, captions, and on-screen text.
  • Platform fluency : Instagram (Reels / Stories), TikTok, YouTube Shorts; Longer-form posts for LinkedIn and Facebook; Blog and Email marketing a plus.
  • Publishing & analytics : Meta Business Suite, TikTok Analytics, YouTube Studio; UTM links and simple dashboards (Sheets / Data Studio a plus).
  • Project management : calendar discipline, shot-list creation, asset organization, fast turnaround.

    • About Company

    The Jill Biggs Group is a high-producing real estate team with a large market share in Northeastern New Jersey. We are ranked as a top real estate team in New Jersey and the US by Real Trends and The Wall Street Journal.

    #J-18808-Ljbffr

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    Social Media Specialist • Hoboken, NJ, United States

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