Director of Marketing Position Description : ACM Chemistries is seeking a data-driven, proactive, and strategically minded Director of Marketing to build and lead a modern B2B marketing function that directly supports business growth.
Reporting to the VP of Sales and Marketing, this individual will be based in our Duluth, GA office.
The Director of Marketing will be responsible for designing and implementing marketing strategies tied to measurable business outcomes including customer acquisition, retention, reactivation, and share-of-wallet expansion.
This role goes beyond traditional marketing communications — the ideal candidate will think like a general manager and bring financial literacy, quantitative rigor, and cross-functional collaboration to the role.
They will be a key partner in scaling our fast-evolving inline treatment segment and continuously improving the performance of our established product lines.
ACM is a leading manufacturer of chemical admixtures and paver surface treatments for manufactured concrete products.
Responsibilities :
Develop and execute strategic marketing plans to meet defined business objectives
Lead with a 'Marketing by Objectives' approach; define and track KPIs such as new customer acquisition, retention rate, reactivation, and average revenue per customer
Collaborate with Finance to define and report on marketing ROI
Use customer analytics to segment targets and prioritize high-impact programs
Develop and manage programs to support first-time purchases, onboarding, and upselling
Support Sales through campaign design, messaging, and enablement tools
Influence cross-functional teams to align around shared customer growth goals
Serve as the internal voice of the customer; support improvements across service and operations
Advocate for the business : marketing decisions must reflect bottom-line thinking
Partner with customer service, finance, and operations to address pain points impacting growth Routine Responsibilities :
Manage and lead the Marketing function including any staff or contractors
Oversee creation of marketing materials across print, digital, social, and events
Drive outbound marketing, email campaigns, and customer engagement programs
Oversee and improve customer onboarding and training programs
Set, track, and manage the marketing department budget Education and Experience :
Bachelor's degree in Marketing, Business or a related field; MBA a plus
8+ years of experience in B2B marketing, ideally in manufacturing or distribution
Demonstrated success building or transforming a marketing function
Strong track record of using data to drive marketing decisions and outcomes Skill Requirements :
Financial literacy and strong business acumen
Comfortable working across departments to influence change
Experience in a marketing role within a manufacturing or industrial environment preferred
Excellent communication, leadership, and collaboration skills
Proficiency in Microsoft Office Suite and modern marketing tools (CRM, email automation, etc.) Compliance :
Non-smoker / Non-vaper
Ability to stand / sit for extended periods of time
Ability to travel by car or plane
Ability to lift and carry 25 pounds unassisted Powered by JazzHR
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Director Of Marketing • NORCROSS, GA, US
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