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Director, Pro Marketing - Comfort & Water

Director, Pro Marketing - Comfort & Water

Resideo TechnologiesMinneapolis, MN, US
30+ days ago
Job type
  • Full-time
Job description

Director, Pro Marketing Comfort and Water

Resideo is looking for an experienced, strategic, and results-oriented Director, Pro Marketing Comfort and Water to lead our HVAC / Plumbing Pro and marketing initiatives. In this role, you will develop and execute marketing strategies that drive awareness, demand generation, and revenue growth through our HVAC / Plumbing Pros, resellers, and distributors. You will collaborate closely with sales, product, and HVAC Pro teams to ensure alignment and success across go-to-market initiatives.

Job Duties

Strategy & Planning

  • Develop and lead the overall marketing strategy aligned with business goals.
  • Build and execute go-to-market campaigns and programs with / through HVAC Pros to drive pipeline and revenue.
  • Own the planning and execution of co-marketing programs.

Pro Engagement

  • Collaborate with sales and HVAC Pro management teams to identify growth opportunities.
  • Design enablement programs, toolkits, and collateral that empower HVAC Pros to market and sell effectively.
  • Drive HVAC Pros communications, including newsletters, webinars, and portal content.

    • Campaign Management

  • Launch integrated marketing campaigns (events, digital, email, content) tailored to HVAC / Plumbing Pro segments.
  • Track and report on HVAC / Plumbing Pros performance and campaign ROI.

    • Cross-functional Leadership

  • Work closely with product marketing, sales, and operations to ensure consistent messaging and positioning across all channels.
  • Serve as the voice of the HVAC / Plumbing Pros within the marketing organization.

    • Analytics & Optimization

  • Analyze HVAC / Plumbing Pro campaign performance and optimize strategies to improve KPIs.
  • Create dashboards and reports to track marketing effectiveness and contribution to revenue.

    • You Must Have

  • 10+ years of experience in marketing, product management, and / or related disciplines.
  • 3+ years in channel or HVAC / Plumbing Pro marketing leadership roles.
  • Proven success in building and scaling marketing programs in a B2B environment (technology, SaaS, or manufacturing and / or related disciplines).
  • Deep understanding of ecosystems, including resellers, distributors, and alliances.
  • Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).

    • We Value

  • Strong project management, communication, and relationship-building skills.
  • Data-driven mindset with strong analytical and reporting capabilities.
  • Experience managing MDF budgets and co-branded campaigns.
  • Familiarity with HVAC / Plumbing Pro portals, PRM (HVAC / Plumbing Pro Relationship Management) tools.
  • Global or multi-regional marketing experience.
  • Ability to thrive in an agile, matrixed environment.

    • What's In It For You

  • Become part of the powerful marketing engine fueling groundbreaking product launches (NPI) that aim to revolutionize comfort and water technologies.
  • An exciting opportunity to serve as a strategic cross-functional partner, collaborating closely with sales, product management, procurement, and customer service to drive alignment and business success.
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    Comfort • Minneapolis, MN, US

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