Associate, Loyalty Marketing

Insider App Loyalty Team Associate

The Insider app Loyalty team is seeking a dedicated and detail-oriented Associate to support Marketing for our first of its kind loyalty application and provide critical support in the execution and ongoing management of our platform, Insider, across multiple properties in the Greater Boston area and beyond. This position is designed to ensure the app remains current, accurate, and engaging, while supporting crucial administrative responsibilities related to content and marketing technology. The successful candidate will serve as a key point of contact for brand partners within Greater Boston's most desirable lifestyle destinations and internal stakeholders, ensuring seamless platform performance and customer adoption.

Through on-the-job training and mentoring, this person will learn state-of-the-art marketing and advertising technology including Sanity.io, Klaviyo, Meta Business Manager and Google Ads using these tools to carry out sophisticated data-driven use-cases critical to the success of the Insider program. The role will become an expert on the intersection of world-class retail, loyalty programs, and sophisticated marketing techniques.

Key Responsibilities

• Manage, update, and maintain content within the loyalty application to ensure accuracy and consistency across all properties and a stellar experience for Insider app users.
• Perform regular quality assurance testing, including transactions and functionality checks, identifying and resolving issues promptly to ensure the highest satisfaction levels for Insider members.
• Collaborate with tenant partners and internal teams to coordinate loyalty rewards, promotions, and app-related needs.
• Support WS Field teams by handling administrative tasks related to the loyalty platform, enabling them to focus on strategic marketing initiatives.
• Be the Insider champion at on-site events, ensuring smooth app usage and customer adoption during activations.
• Track and report on key performance indicators, identifying opportunities for optimization and improved engagement.
• Support Associate Director of Analytics in building paid social campaigns, supporting email and push notification campaigns in Klaviyo, and tracking / analyzing results.