Senior Business Analyst, Loyalty Marketing

Position Purpose :

The Sr. Business Analyst contributes to the day-to-day responsibilities of planning and executing marketing programs designed to increase sales and enrollment in the loyalty program. The Sr. Business Analyst will primarily support the visual merchandising strategy, monthly account summary deployment, and the operating Marketing budget. The Sr Business Analyst will and partner with internal and external partners and marketing managers to coordinate meetings and recaps.

Key Responsibilities :

50% Lead all phases of a project's life cycle including defining the business need, establishing criteria and business requirements, understanding the impact to the business and designing and rolling out the project

25% Serve as a subject matter expert and perform research and / or analysis within assigned projects or category of business

25% Establish and report on metrics of assigned projects or categories to gauge business value

Direct Manager / Direct Reports :

Reports to Manager / Sr. Manager

No associates report to this role on a permanent basis, but requires the technical leadership of a project work team : may select team members and assess capabilities, provide technical training, provide information necessary to meet work, project or program objectives, evaluate program or project performance.

Travel Requirements :

Typically requires overnight travel less than 10% of the time.

Physical Requirements :

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions :

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications :

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Preferred Qualifications :

Bachelor degree required.

Ability to approach problems systematically, researching all alternatives and making appropriate recommendations.

Ability to manage cross-functional relationships

Ability to be deadline-oriented with long and short-term projects.

Minimum Education :

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education :

No additional education

Minimum Years of Work Experience :

Preferred Years of Work Experience :

No additional years of experience

Minimum Leadership Experience :

None

Preferred Leadership Experience :

None

Certifications : None

Competencies :

Strong project management skills, including strong process orientation, ability to work and lead cross functional teams, strategic thinking and creative problem solving skills.

Analytical; Extensive knowledge of statistical methods and modeling

Ability to establish priorities and procedures for accomplishing work within established deadlines; ability to lead multiple projects and manage toward deadlines and deliverables

Strong communication and presentation skills, including ability to interact at Officer level; ability to negotiate and persuade

Proven success in increasing management roles handling multiple projects with competing deadlines.

Ability to assimilate extensive amounts of detailed data, analyze and summarize vast amounts of information as well as understand all of the detail supporting the analysis.