Senior Specialist, Product Marketing
MediabistroAtlanta, GA, United States30+ days ago
Job type
- Full-time
Job descriptionAct as a key interface between the product management team, software sales team, and 4flow's corporate marketing. Assist in refining go-to-market (GTM) strategies using analytics and market insight. Support the creation and maintenance of key strategic GTM elements, such as ICPs, personas, positioning, value proposition, and messaging. Coordinate sales & marketing initiatives to support defined product strategies and track their success. Monitor industry trends and marketing best practices to improve execution. Gather and organize customer feedback to enhance product-market fit. Assist in planning and executing multi-channel marketing campaigns to drive awareness, demand, and adoption of 4flow software products. Develop or support the marketing collateral, including sales presentations, product videos, website content, and case studies. Collaborate with internal stakeholders to ensure alignment on marketing initiatives. University degree in a relevant field. 4+ years of experience in product marketing, marketing, or a related field in the B2B software industry; logistics or supply chain experience is a plus. Strong analytical skills with the ability to interpret data and provide insights. Proficiency in marketing tools and platforms, such as CRM (HubSpot preferred) software, marketing automation, and analytics tools. Ability to manage multiple projects and prioritize effectively. Understanding of marketing principles, market research, and customer behavior. Creative thinker with a proactive approach to problem-solving. Strong communication and collaboration skills. Enthusiastic about learning and improving internal processes. Organized and detail-oriented with a can-do attitude. Passionate about supporting the success of 4flow's software products in the market. Independent in managing their own work.
Product Marketing Specialist
Objectives (Value Propositions)
- Support product marketing initiatives to position 4flow software products effectively in the market.
- Contribute to identifying new market opportunities through research and analysis.
Responsibilities include :
Why you belong at 4flow
What we offer
Come join us! 4flow, Inc. is an American company with German roots that offers a clearly defined vision, excellent job security, and outstanding long-term career prospects. As part of a highly international, fast-growing company with a vibrant corporate culture, you will enjoy a competitive base salary, an attractive bonus system, and a great benefits package.
Ready for 4flow? Then please apply online.
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Senior Marketing Specialist • Atlanta, GA, United States
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