Marketing Solutions Lead- Southern Illinois, Indiana and Kentucky

Marketing Solutions Lead- Southern Illinois, Indiana and Kentucky

The primary responsibilities of this role, Marketing Solutions Lead-Southern Illinois, Indiana and Kentucky, are to :

• Refine local marketing strategies based on data insights and field input;
• Coach field squad members to co-create customized marketing solutions;
• Lead Dealer (CH) and Grower selection strategy for Field Squad based on local and aggregated data;
• Work cross-functionally with Agronomy and Crop Team peers to generate previous year product reports to support Field Squad recommendations to customers for upcoming growing season;
• Collaborate within squads and Business Units to create Local Marketing Tactics and customer experiences;
• Influence and implement Brand program offers, rewards and benefits for field squad to use with Growers & Partners;
• Manage and "localize" brand / content, ensuring consistency within appropriate geographies within the unit;
• Maximizing ROI of demand generation based on insights from multiple sources and through utilizing resources focused on the best opportunities based on multiple variables;
• Co-creating holistic plan to capture new seed acres on prospects and shared farms using data to make decisions as well as pulling CP through on existing seed acres;
• Serving to advocate on behalf of the field squads with brand Marketing and Crop Teams to execute feedback loops;

Bayer seeks an incumbent who possesses the following :

Required Qualifications :

Preferred Qualifications :

Employees can expect to be paid a salary between $152,248.82 - $228,373.24. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This salary range is merely an estimate and may vary based on an applicant's location, market data / ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors. This posting will be available for application until at least 10 / 27 / 25.

Bayer is an Equal Opportunity Employer / Disabled / Veterans Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice.

Division : Crop Science

Reference Code : 855070

Functional Area : Marketing

Location : United States : Illinois : Residence Based || United States : Indiana : Residence Based || United States : Kentucky : Residence Based

Employment Type : Regular

Position Grade : VS 2