Senior Director, Marketing

Marketing Professional Role

Patrick Ta Beauty is looking for a seasoned and highly motivated marketing professional with proven beauty experience to lead brand development and product marketing for our high growth brand. This strategic leader will lead new product launch positioning and go to market strategy, as well as devise robust annual plans to support core franchises, and will be responsible for key aspects of brand development including brand health tracking, creative campaign development, and artistry strategy. Role will work closely with Sr. Director, Consumer Engagement to deliver GTM strategies, differentiated product positioning, and compelling consumer insights that will set up channels for successful marketing activations, and with internal and external creative teams to deliver breakthrough, elevated concepts and best-in-class assets that can be leveraged across all marketing channels. This is a full-time role based in-house in our office in Los Angeles and will report to the SVP, Marketing.

Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick's decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application. Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.

Roles & Responsibilities

• Brand Health : Lead the tracking and communication of brand health metrics across the funnel including Brand Awareness, Consumer Profile shifts, Purchase Drivers, NetPromoter Score and Brand Loyalty Metrics.
• Translate consumer insights into actionable strategies to drive product development, as well as influence marketing, retail and communications plans. Champion and share key learnings with the full marketing organization, as well as key agency partners.
• Brand Identity : Own and champion the brand identity (brand book, promise, purpose, brand voice) and work with creative teams to keep key documents up to date.
• Brand Purpose : Partner with SVP Marketing to develop brand purpose platform and activation strategy, rooted in brand campaign, Beauty That Brings You Out.
• Artistry Strategy : In partnership with SVP Marketing, develop 3 year strategy for brand artistry engagement across all aspects of the business including :
• Patrick Celebrity Glam
• Brand-owned MUA Engagement
• Top Tier Celebrity Artistry Partnership
• Creative Campaign Development :
• Lead the briefing and development of new launch campaign assets with internal or external creative teams, crafting thorough briefs with compelling USPs to ignite creativity and deliver best-in-class campaign concepts.
• Lead development of all retail-first assets (Sephora p page, EDU videos, etc.) in partnership with Trade Marketing manager.
• Oversee development of ecommerce assets to ensure alignment with brand codes, approved product positioning, and competitive best practices.
• Lead development of best in class creative assets for paid media, optimized for each stage of the funnel; partner with media agency and VP of Ecomm to continue to test and learn and try new creative formats. Liaise with Influencer team to secure UGC rights to boost in Paid, as needed.

Product Marketing

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Professional Qualifications

What We Offer

Note : This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.