Senior Product Marketing Manager, Surface Digital Marketing

Overview

Senior Product Marketing Manager, Surface Digital Marketing. Surface is the place where the best of Microsoft comes together. The best of Microsoft design, engineering and product making, pushing the edge of innovation in Windows devices. In Surface we are passionate about what we do. We lead the ecosystem and fuel the brand. And our mission is to bring AI to the edge, creating a new category of devices for the AI era. The Senior Product Marketing Manager, Surface Digital Marketing will report directly to the GTM leader for Surface Digital Marketing and will be responsible for Surface lead generation programs and customer advocacy programs. This role will play a critical leadership role in driving success and growth for Surface. In this role you will be both a strategist, a creator, and a collaborator as you lead digital marketing program development and implementation. You\'ll work across the worldwide team and the global market teams to build and land the initiatives. The role is responsible for managing agencies as well as partners with internal marketing organizations, building new capabilities around customer acquisition and life-cycle marketing to create new ways to influence our growth. We are seeking a marketing team leader to drive our outbound execution across this leading portfolio of products. The ideal team member has a passion for the customer experience and a natural curiosity to discover new go-to-market opportunities and programs that bring our customer experiences to life. Microsoft\'s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

• Build and own the strategy for customer acquisition and top of funnel marketing for the Surface global business.
• Lead and manage the Surface relationship with the Global Demand Center (GDC) CMO, and field sales marketing teams.
• Set the marketing strategy for end-to-end marketing from acquisition through hand-off to Field and Partners.
• Responsible for the Surface commercial social programs, including evolving the program on current platforms and extending onto new platforms and scaling these programs to enable sales across all markets.
• Build a compelling storytelling program based on our customer and device experiences to generate demand, grow customer desire and differentiate our products in the market.
• Develop the digital lead gen strategy and through Partner co-marketing strategy for the Surface business.
• Create a long-term strategy for full life cycle marketing in partnership with the broader team.
• Embody our culture and values.

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