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Marketing Communications & Analytics Manager
Careers Integrated Resources IncPlymouth Meeting, Pennsylvania, United States4 days ago
Job type
- Full-time
Job descriptionConduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal / external datasets. Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy. Support evaluation of promotional tactics (digital, field, non-personal) including ROI, impact assessments, and attribution. Assist in predictive modeling initiatives such as HCP targeting, call optimization, and DEP (Dynamic Engagement Plan) evaluation. Translate analytical findings into clear, concise presentations for senior leaders. Support business reviews (QBRs, MBRs, brand planning, field strategy sessions). Measure effectiveness of field force initiatives, sample strategy, and targeting lists.
Job Title : Marketing Communications & Analytics Manager
Location
Plymouth Meeting, PA
Duration : 12 Months+ (Possibilities of Extension
Shift & Timing : Regular Business Hour, Monday to Friday
Job Description :
- We are looking for a highly motivated Advanced Analytic Manager to join our Commercial Analytics & Insights team and directly support one of our U.S. business units.
- This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution.
- The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations.
Key Responsibilities :
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Communication Manager • Plymouth Meeting, Pennsylvania, United States
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