Digital Marketing Specialist

Digital Marketing Specialist

Specialty Program Group (SPG) is a leading specialty insurance MGA and MGU managing a portfolio of 30+ niche brands across North America. We provide strategic, creative, and digital marketing expertise to help our partner companies grow faster, operate smarter, and deliver best-in-class specialty insurance solutions. The Digital Marketing Specialist plays a key role in SPG's centralized Marketing Center of Excellence, leading the design and execution of multi-brand digital strategies that drive awareness, engagement, and lead generation. This role combines traditional digital marketing skills with emerging AI-driven marketing practices, focusing on performance optimization across search, content, and paid channels. The ideal candidate is both analytical and creativesomeone who can harness data, technology, and AI tools to elevate SPG's digital footprint and ensure visibility across evolving search ecosystems, including AI-powered search engines.

Key Responsibilities

Digital Strategy & Execution :

• Lead SPG's digital marketing strategy across SEO, SEM, social, and content channels to achieve corporate and divisional goals.
• Implement scalable digital frameworks that balance corporate oversight with brand autonomy across 30+ specialty programs.
• Develop cross-channel campaigns (search, paid, email, content, social) that drive qualified leads and measurable ROI.

AI-Driven Marketing & Innovation :

Website & Analytics Management :

Paid Media & Lead Generation :

Content, SEO & AI Search Optimization :

Collaboration & Leadership :

Qualifications

Bachelor's degree in Marketing, Communications, or related field; Master's preferred. 4-7 years of experience managing digital marketing across SEO, SEM, paid media, and analytics. Demonstrated experience with AI-driven marketing tools and search optimization strategies. Strong knowledge of AI search behavior (SGE, ChatGPT Search, Bing Copilot, etc.) and how it impacts SEO and content strategy. Hands-on experience with : Google Ads, Performance Max, and LinkedIn Ads GA4, Tag Manager, Looker Studio (Data Studio), HubSpot or Salesforce SEO tools (SEMrush, Ahrefs, SurferSEO, Clearscope, Jasper, ChatGPT) Programmatic or AI-based ad platforms (AdCreative.ai, Metadata.io, etc.) Email Marketing (Dynamics, HubSpot, Pardot) Strong analytical skills with the ability to translate data into strategic insights. Exceptional project management, communication, and presentation skills. Experience in insurance, financial services, or other regulated industries preferred.

Salary Transparency

Disclosure required under applicable law in California, Colorado, Illinois, Maryland, Minnesota, New York, New Jersey, and Washington states : The expected salary range for this position is $100,000-$125,000 with additional annual discretionary bonus opportunity. This compensation will be impacted by factors such as the successful candidate's skills, experience and working location, as well as the specific position's business line, scope and level. HUB International is proud to offer comprehensive benefit and total compensation packages : health / dental / vision / life / disability insurance, FSA, HSA and 401(k) accounts, paid-time-off benefits such as vacation, sick, and personal days, and eligible bonuses, equity and commissions for some positions.