Channel Marketing Specialist
Position : * Channel Marketing Specialist *Job Description : * As the Channel Marketing Specialist for SiliconExpert, you will develop and implement marketing programs to support our channel partner ecosystems and integrated solutions.
This role includes building / maintaining channel partner relationships, being proficient in speaking formally about our channel product portfolio and how those marry with channel partner products, creating marketing plans, staying up-to-date with the latest trends, and coordinating campaigns within the marketing team and with department heads.
The Channel Marketing Specialist for the Open Platform Business Group drives winning marketing programs to increase ASUS' market share in North America.
With business goals in mind, the Channel Marketing Specialist is the creative mind behind ROI-based marketing and best-in-class merchandising online and in-store.
The Channel Marketing Specialist works in coordination with the sales team to develop, drive, grow and expand sales through programs, MDF activities, joint promotions and other opportunities.
- What You'll Be Doing : *Understand the business objectives and growth plans, build and drive marketing programs and initiatives to increase ASUS business in North America.
- Understand the business objectives and growth plans, build and drive marketing programs and initiatives proactively to increase ASUS business in North America* Localize, customize and help develop sales / marketing tools for the channel customers* Execute and administer channel marketing programs;
monitor, record and analyze ROI* Develop a keen understanding of partner funding requirements; execute approved programs and ensure compliance* Where appropriate and in coordination with the Account Managers, plan and host events for the channel customers* Act as the point person for localization and customization of creative assets, including creation of messaging and positioning to win sales* Champion for A+ merchandising online, including creation of A+ product pages, product videos, interactive product tours and product 360, How-To Guides, webinars, product selector tools and other best practice merchandising tools* Oversee in-store merchandising activities, including endcap creation, in-line merchandising, training and launch activities* Plan budget and marketing resources, manage the end-to-end process including creative services and accounting* Participate in ongoing dialogue with the channel customers, including weekly conference calls, monthly visits and / or quarterly business reviews* Perform other job duties as assigned*What Are We Looking For* : * Bachelor's degree (B.
A. or B.S.) in related field or equivalent* Minimum of 3 years of channel marketing and / or retail / ecommerce experience* Working knowledge of Microsoft Office, Outlook, Google for Work and Salesforce.
com* Knowledge of the process and creation of merchandising solutions in-store and online* Understanding of the channel, the technology ecosystem, and working knowledge of the fundamentals of technology preferred* Ability to translate technology features into marketing propositions that result in sales* Strong analytical and problem solving skills* Strong initiative and ability to work independently or collaboratively* Ability to build rapport with customers* Negotiation skills* Organization and priority setting skills and ability to multi-task in a dynamic environment* Excellent written and verbal communication skills in English*The Skills That Will Help You Succeed Even More : Technology experience in PC components* Copywriting experience*What’s In It For You : *At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job.
That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
- Medical, Dental, Vision Insurance* 401k, With Matching Contributions* Paid Time Off* Health Savings Account (HSA) / Health Reimbursement Account (HRA) Options* Growth Opportunities* Short-Term / Long-Term Disability Insurance* And more!*About SiliconExpert*Since 2000, SiliconExpert (
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