Channel Marketing Manager

Why work with us?

The North American branch of Generali Global Assistance offers a diverse and inclusive work environment while employees work towards making real difference in the lives of our clients.

As an Organization, we pride ourselves with offering white glove service while being mindful of corporate responsibility and our environmental footprint.

Employees enjoy a plethora of benefits to include :

A diverse, inclusive, professional work environmentFlexible work schedulesCompany match on 401(k)Competitive Paid Time Off policyGenerous Employer contribution for health, dental and vision insuranceCompany paid short term and long term disability insurancePaid Maternity and Paternity LeaveTuition reimbursementCompany paid life insuranceEmployee Assistance programWellness programsFun employee and company eventsDiscounts on travel insuranceWho are we?

Generali Global Assistance

is proudly part of the Europ Assistance Group brand and our products utilize a number of corporate and product brands. The brands for our North American team include the following :

CSA : US travel insurance brand for retail and lodging partners. Learn more here.Generali Global Assistance (GGA) : The primary Corporate brand in the United States for our travel insurance, travel assistance, identity and cyber protection, and beneficiary companion products.

Learn more here.GMMI : the industry standard for global medical cost containment and medical risk management solutions. Learn more here.

Iris, Powered by Generali : identity and digital protection solution. Learn more here.Trip Mate : US travel insurance brand for tour operator, cruise and airline partners.

Learn more here.What you'll be doing.

Job Summary :

Reporting to the VP of B2C Marketing, the Senior Channel Marketing Manager will be responsible for developing and driving revenue-generating marketing efforts to expand our reach within our addressable market area.

You will assist in the development of the overall channel marketing strategy, creating campaigns and tracking them to identify key learnings to engage and motivate sales of our solutions.

A good fit for this role will be someone with experience in marketing directly to consumers, who can expertly focus on measuring the impact of marketing activities.

Requirements :

Manage the implementation of the digital marketing analytics measurement strategy, including day-to-day, hands-on execution of the Google Analytics program.

Provide digital marketing analytics expertise and SQL best practices to internal business partners and external suppliers to inform strategy development and overall business decisions.

Coordinate third-party vendor programs and reporting.Coordinate all monthly reporting including the creation of visualized dashboards - including but not limited to revenue, return on investment, website performance, and email marketing.

Coordinate the use of the current CRM system and leading the team in the search for a new solution, including but not limited to requirement gathering, scoping, vendor evaluation, setup and initial management.

Assist in overseeing the execution of the email marketing strategy.Coordinate the affiliate program management, including analyzing performance, optimizing creative and identifying areas of opportunity.

Collaborate with designers, sales professionals, and managers to produce content for advertising.Assist in reputation management and user generated feedback, responding to customer complaints and managing customer ratings and feedback.

Support marketing executives in organizing various projects including those that span across multiple teams.Support the hiring, coaching, and mentoring of additional staff.

Required / Desired Knowledge, Experiences and Skills :

8-10 years of direct online channel marketing experience including web analytics.Direct experience with digital media performance analysis a plus.

Experience in a supervisory role preferred.Strong project management and prioritization skills, with ability to drive high-quality work.

Extensive experience with Microsoft Office (Excel and PowerPoint high efficiency), Google Analytics 4, Looker, PowerBI, SQL and other data visualization tools.

Extensive experience managing tags and tracking with Google Tag Manager.Strong vendor management experience.Expert experience in social mediums, email marketing, and online advertising networks.

Great interpersonal skills. A personable manner, a proclivity for team-working and adaptability.Excellent communication skills, both oral and written, with proven ability to concept, write and proofread content.

Excellent organizational skills with the ability to work independently and maintain a high level of accuracy.High School Diploma or Equivalent (GED) required.

Bachelor's degree in marketing, Business, Communications, or related field preferred.

Pay range : 90-100k

Where you'll be doing it.

This role can work remotely within the states listed below. Please note, we may only consider candidates who physically reside in one of these states.

CSA : AZ, CA, CO, CT, DE, DC, FL, ID, IL, KS, LA, MD, MI, MO, MN, NC, NJ, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WV

When you'll be doing it.

While there is some flexibility in the hours, this position will be Monday-Friday during regular business hours (approximately 8 : 00am-5 : 00pm).

Occasional overtime may be required according to business need.

Apply today to begin your next chapter.

Don't meet every single requirement? At Generali Global Assistance, we are dedicated to building a diverse, inclusive and enriching workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways.

You may be just the right candidate for this or other roles.

California Residents

Privacy Notice for California Residents Seeking Employment with Generali Global Assistance is available here : https : / / us.

generaliglobalassistance.com / privacy-notice-for-california-residents-seeking-employment /

The Company is committed to providing equal employment opportunity in all our employment programs and decisions. Discrimination in employment on the basis of any classification protected under federal, state, or local law is a violation of our policy.

Equal employment opportunity is provided to all employees and applicants for employment without regard age, race, color, religion, creed, sex, gender identity, gender expression, transgender status, pregnancy, childbirth, medical conditions related to pregnancy or childbirth, sexual orientation, national origin, ancestry, ethnicity, citizenship, genetic information, marital status, military status, HIV / AIDS status, mental or physical disability, use of a guide or support animal because of blindness, deafness, or physical handicap, or any other legally protected basis under applicable federal, state, or local law.

This policy applies to all terms and conditions of employment, including, but not limited to, recruitment and hiring, classification, placement, promotion, termination, reductions in force, recall, transfer, leaves of absences, compensation, and training.

Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of Human Resources.

The Company will not allow any form of retaliation against individuals who raise issues of equal employment opportunity.

All Company employees are responsible for complying with the Company's Equal Opportunity Policy. Every employee is to treat all other employees equally and fairly.

Violations of this policy may subject an employee to disciplinary action, up to and including termination of employment.