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Communication Specialist Job at SUN CITY LINCOLN HILLS COMMUNITY ASSOC CA NONPRO
Communication Specialist Job at SUN CITY LINCOLN HILLS COMMUNITY ASSOC CA NONPROMediabistro • Lincoln, CA, United States
Communication Specialist Job at SUN CITY LINCOLN HILLS COMMUNITY ASSOC CA NONPRO

Communication Specialist Job at SUN CITY LINCOLN HILLS COMMUNITY ASSOC CA NONPRO

Mediabistro • Lincoln, CA, United States
1 day ago
Job type
  • Full-time
Job description

Overview

The Communications Specialist supports the Association’s marketing and digital communications initiatives with a strategic focus on planning, campaign development, and performance analysis. This role extends beyond execution to encompass content strategy, social media, email campaign analytics, SEO, and cross-departmental collaboration. The position is responsible for guiding marketing efforts, enhancing engagement, and ensuring all communications align with organizational goals and brand standards.

Responsibilities

Graphic Design

  • Use Adobe Creative Suite to create and adapt designs across multiple formats and sizes (print, digital, large-scale signage, flyers, newsletters, social media graphics, etc.) to ensure consistency, accessibility, and brand alignment.
  • Design and edit multimedia content—including graphics, videos, and infographics—for online platforms, internal communications, and marketing materials.
  • Partner with departments and committees to develop materials that support initiatives and marketing campaigns.
  • Review and proof all designs for layout, spelling, formatting, and adherence to brand standards before publication or distribution.
  • Think creatively to design engaging and compelling visuals that align with project goals and the Association’s brand identity.

Social Media

  • Develop and schedule consistent daily and weekly content across social media channels, coordinating with departments to highlight programs, services, and events.
  • Manage community interaction by responding to comments and messages, engaging with followers, and monitoring trends to strengthen the Association’s online presence.
  • Create, promote, and manage events on social media platforms, including developing targeted social media advertisements (primarily Facebook) to increase engagement and attendance.
  • Contribute to the development and execution of social media strategies based on audience research and competitive insights.
  • Ensure all social media content is consistent in tone, brand, and visual style.

    • Hospitality Marketing

  • Collaborate with Food and Beverage, Spa, and Events teams in the planning and execution of marketing campaigns.
  • Support seasonal promotions, community gatherings, and special events through coordinated marketing efforts.
  • Coordinate advertising placements across print, digital, and public relations channels, ensuring alignment with brand standards.
  • Develop promotional materials in collaboration with departments to highlight packages and drive attendance.

    • Email Marketing and Communications (eNews)

  • Build and send email campaigns for various departments in collaboration with the Communications and IT Department.
  • Track and report on email campaign performance (open rates, click-through rates, etc.) to measure effectiveness and inform future strategies.
  • Assist departments in drafting and refining communications to maintain brand voice and clarity across platforms.

    • Videography and Photography

  • Photograph and record community events, classes, and hospitality promotions.
  • Edit video content for online posting (knowledge of Adobe Premiere desirable but not required).
  • Ensure video and photo content is high-quality, accessible, and consistent with brand standards.
  • Support departments with video projects for promotions, advertising, and special requests.

    • Website and Online Content

  • Implement and monitor SEO best practices (keywords, metadata, alt tags, link structure) to improve visibility and search engine rankings.
  • Analyze web traffic and user behavior through analytics tools (e.g., Google Analytics) to measure the effectiveness of content and campaigns.
  • Collaborate with the Communications and IT Department to recommend and implement enhancements that improve user experience, accessibility, and engagement.

    • Qualifications and Skills

    Education and Experience :

  • High school diploma or equivalent required.
  • Associate or bachelor’s degree in communications, Marketing, Graphic Design, or a related field preferred.
  • 5+ years of professional experience in communications, marketing, or design preferred.

    • Technical Skills :

  • Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, etc.) with strong skills in multimedia content creation, typography, color, and layout.
  • Knowledge of print and digital design principles, website usability, accessibility, and industry standards.
  • Understanding of HTML, CSS, and basic web content management systems.
  • Experience with social media management tools, email marketing platforms, and digital analytics.
  • Familiarity with SEO best practices and online engagement strategies.

    • Communication and Writing :

  • Excellent writing, editing, and proofreading skills, with the ability to craft clear and engaging communications for diverse audiences.
  • Ability to maintain brand voice and messaging consistency across multiple platforms.
  • Skilled in reviewing content, interpreting analytics, and making data-informed recommendations.

    • Interpersonal and Organizational Skills :

  • Strong interpersonal and collaborative skills, with experience working across multiple departments and committees.
  • Detail-oriented, highly organized, and able to manage multiple projects and campaigns simultaneously.
  • Strategic thinker with creativity and the ability to produce visually engaging and effective marketing materials.
  • Comfortable taking initiative, leading projects, and making recommendations that improve communication effectiveness and audience engagement.

    • Why Join Us?

  • Competitive salary and benefits package.
  • Opportunity to work on high-impact projects that shape the future of our community.
  • Collaborative, resident-focused work culture.

    • How To Apply

    Interested candidates should submit a resume and cover letter outlining their relevant experience and qualifications.

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    Communication Job At • Lincoln, CA, United States