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Marketing Lead

Marketing Lead

YoklyLancaster, PA, US
3 days ago
Job type
  • Full-time
Job description

Role Overview

Own the end-to-end marketing campaigns enginestrategy, creative requests, execution, measurement, and iterationto generate quality discovery calls for Sales. You'll lead a two-person pod, coordinate with the Design team for social / video / reels / landing assets, and ensure rigorous attribution and reporting via in-house platform.

What You'll Do

Strategy & Planning

  • Design and manage multi-channel campaigns (LinkedIn outreach + ads, email funnels & nurture, landing pages, partnerships)
  • Define ICPs, offers, messaging maps, and experiment / test hypotheses

Execution & Systems

  • Launch and oversee LinkedIn sequences and GoHighLevel automations
  • Maintain organized UTMs, campaign taxonomy & tracking
  • Ensure seamless lead handoff into our in-house app / CRM
  • Creative Collaboration

  • Lead creative briefs and SLAs with Design (social posts, reels, carousels, landing page blocks)
  • Review assets to ensure message-market fit, brand consistency, and compliance
  • Uphold our brand pillars, style, and voice
  • Proposals & Reporting

  • Create campaign proposals (goals, audience, offers, creative brief, budget)
  • Produce regular performance reports with insights and next-step recommendations
  • Optimization & Learning

  • Run A / B tests (hooks, offers, landing pages, sequences)
  • Capture learnings and build playbooks for continuous improvement
  • Cross-Team Collaboration

  • Work closely with Operations, Sales, and Client Success to ensure clean handoffs, data integrity, and feedback loops
  • Be a communicator of wins, challenges, and insights
  • Key Outcomes

  • A steady cadence of qualified discovery calls (SQLs) delivered to Sales.
  • Efficient CPSQL , healthy reply rates (LinkedIn / email), strong landing-page conversion, and clean campaign attribution.
  • Clear proposals before launch and clear reports after launch.
  • Tools You May Use

    LinkedHelper, GoHighLevel, In-house app (CRM / attribution / reporting), ChatGPT, 3CX, Basecamp, Google Workspace, Canva, Adobe Creative Cloud, and others as needed.

    Qualifications

  • 3-6 years in B2B / SaaS / performance marketing roles
  • Direct experience managing LinkedIn outreach, email funnels, landing pages, automation (GoHighLevel or similar)
  • Proven track record in multi-channel campaigns & attribution
  • Strong skills in brief-writing, creative review, and campaign processes
  • Analytical mindset + comfort with data, dashboards, UTM tracking
  • Excellent communication skills (English + Filipino)
  • Ability to collaborate across teams & fast-paced environment
  • Nice to Have

  • Fintech / payments or SaaS experience; familiarity with compliance-sensitive marketing.
  • Landing-page experimentation and funnel analytics depth.
  • What We Offer

    Fully Work-from-Home Setup

    Health & Security (HMO Coverage)

    Work-Life Balance & Leave Privileges

    Additional Benefits :

  • Saturday & Sunday Off : Reserved for rest and personal pursuits
  • PTO Conversion to Cash : Flexibility for when you need it most
  • 13th Month Pay : Way of expressing gratitude for your hard work on holiday season
  • Apply : Send your resume plus a brief note on a campaign you ownedyour objective, offer, channels, and results.

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    Marketing Lead • Lancaster, PA, US

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