VP, Associate Director, Media - DTC

VP, Associate Director, Media - DTC

Title : VP, Associate Director, Media

Company / Location : SSCG Media Group / NYC. Hybrid-Role

SSCG Media Group is the one of the largest full-service, 100% pharma-focused strategic media planning and buying group in the world and is a proud member of Omnicom.

We're a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. See how Substance, Style, Conviction and Grace (SSCG) are held as core values and recognized in you. We offer rich opportunities for our talent to learn and grow, be challenged, and find their passion in their work.

If you have Substance, Style, Conviction and Grace (along with all the skills below), we want to hear from you!

We're seeking a VP, Associate Director to lead strategic media planning for a pharmaceutical brand launch. This role requires a deep understanding of the overall marketing ecosystem and how media strategy drives brand success particularly within the highly regulated Direct-to-Consumer (DTC pharmaceutical space).

The VP, Associate Director will be responsible for overseeing all aspects of media planning and implementation, ensuring that strategies are insight-driven, integrated across channels and aligned with brand goals. This individual will report to the SVP, Director and will manage a team, guide client relationships and collaborate across departments to deliver innovative, compliant and effective campaigns.

Key Areas of Responsibilities :

• Knowledge

Deep understanding of Direct-to-Consumer (DTC) marketing within the pharmaceutical industry, including regulatory considerations and patient engagement strategies

Lead, mentor and develop team members while fostering collaboration, curiosity and accountability

Lead the development of holistic, insight-driven media strategies that align with client marketing objectives and brand goals

Serve as a trusted advisor to clients, providing strategic counsel on media planning, channel selection and performance insights

Qualifications and Experience :

Salary Range - $142,000-$167,500