Business Development Manager

Business Development Manager

The Business Development Manager (BDM) is responsible for driving growth of the Automotive product segment within an assigned territory. This role is focused on business expansionnot account maintenancewith an emphasis on acquiring new customers and increasing sales of existing accounts. The key objective is to grow sales of proprietary Automotive Films (color change, AWF, PPF, and PCC). The BDM serves as a subject matter expert in the Automotive Segment and plays a critical role in identifying, qualifying, and converting new business opportunities. In addition to owning the Automotive portfolio, the BDM collaborates with Sign and Graphics BDM's to support growth initiatives across the Sign and Graphics division.

What You'll Do

• Execute a disciplined business development strategy aligned with company goals, with full ownership from prospecting through close and post-sale follow-up.
• Leverage a mix of field visits and strategic phone outreach to drive sales growth, prioritize high-value opportunities, and optimize territory coverage.
• Consistently apply the Fellers Sales System, including effective time and travel management, structured sales calls, accurate use of Salesforce, and timely reporting.
• Utilize deep product expertise in automotive films to deliver impactful in-person presentations with installers, wrappers, tint shops, body shops, auto detailers, and printers to generate leads and close sales.
• Identify new customer opportunities through cold calling, networking, referrals, and industry events, while actively nurturing leads through the sales funnel.
• Develop tailored sales presentations and proposals that clearly communicate product value and differentiation.
• Maintain a sharp focus on profitability by effectively managing pricing and margin strategies to ensure sustainable customer growth.
• Analyze sales data regularly to identify trends, evaluate performance, and uncover growth opportunities within the territory.
• Collaborate with the Sign and Graphics team by identifying potential cross-division opportunities and engaging the appropriate BDM for support.
• Represent the company at regional and national trade shows as needed to increase visibility and drive new business.
• Build and maintain strong, trust-based relationships with customers, vendors, and internal teamswhile proactively supporting vendor and customer needs within the Automotive segment, including Fellers, Cheetahwrap, and Interwest.
• Negotiate and close deals with a focus on creating mutually beneficial outcomes and long-term account value.
• Coordinate with Sales, Marketing, Training, and other departments to ensure a cohesive and professional customer experience.

Qualifications

Required Skills / Abilities