Director, Content Strategy & Brand Experience Job at Metagenics, Inc. in Trenton

About Metagenics Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals. People Culture First

We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

The Role We are seeking a strategic and creative Director, Content Strategy & Brand Experience to drive the development of compelling brand narratives and content strategies that elevate our brand, product positioning, and engage key consumer and healthcare professional (HCP) audiences. This role requires deep expertise in brand marketing, content creation, and integrated communication strategies that influence decision-making and enhance brand perception.

Key Responsibilities Brand Experience & Marketing Strategy

Develop and execute brand experience initiatives that enhance customer engagement and brand loyalty through the digital content journey.

Lead integrated marketing efforts that align brand storytelling with product positioning across key channels.

Ensure seamless alignment and consistency of brand messaging and execution across touchpoints for consumer and HCP audiences.

Content Strategy & Development

Create and oversee execution of content strategy that supports brand differentiation and reinforces product value and maximizes audience engagement.

Create content that builds a connection with customers & consumers, improves engagement, and drives efficiency of spend.

Develop engaging, multi-format content tailored to both consumer and HCP segments, ensuring clarity, impact, and brand consistency.

Own the North America editorial content calendar aligned to Brand and HCP marketing strategy. Create, plan, write and edit content calendar for a wide range of projects, such as questionnaires, webinars, surveys, websites, blogs, social media, emails, digital ads, videos, case studies, infographics, brochures, white paper, event collateral, and other marketing initiatives.

Lead the internal content and creative team, partner with external creative teams, agencies, and internal stakeholders to produce high-quality content assets in alignment with the content strategy & activity calendar.

Cross-Functional Collaboration

Work closely with product marketing, communications, regulatory, and sales teams to align content strategy with business objectives.

Translate complex product and healthcare concepts into compelling storytelling that resonates with target audiences.

Maintain strong relationships with external partners, agencies, and industry influencers to expand brand reach.

Basic Requirements Experience / Training / Education

10+ years of experience in brand marketing, content strategy, and product positioning, ideally within consumer and HCP-focused industries.

Strong track record in developing and executing brand campaigns across digital, social, and traditional media channels.

Demonstrated ability and understanding of digital marketing reporting systems including Google Analytics, Google Keyword Tool, Data Studio and BI Tools (Microsoft Power BI desired but not mandatory), is highly regarded.

Proven ability to develop and manage content programs through the entire project lifecycle, including strategy, planning, execution, reporting, and maintenance

Experience working in healthcare, pharma, or consumer wellness industries is preferred.

Skills, Knowledge, and Abilities :

Expertise in brand storytelling, content creation, and integrated communications.

Ability to craft messaging tailored to diverse audiences, ensuring clarity, emotional connection, and strategic impact.

Strong leadership skills with experience managing teams and cross-functional stakeholders.

Analytical mindset with a data-driven approach to optimizing content performance.

Compensation The current range for this hybrid role (3x / week in-office) in Hudson County, NJ is $170,000 / yr. to $200,000 / yr.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Health and Wellness Medical, dental, vision

Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan

STD, LTD, Basic Life AD&D coverage

401k + employer matching

Vacation and Sick Time

2 Volunteer Days off per year

Emergency evacuation time off

11 paid company holidays

1 Floating holiday to celebrate your birthday or important religious / holiday to you

Quarterly product allowance to use towards your favorite Metagenics products!

Product discount

Peer to peer recognition programs & more!

Learn more about how we help patients live happier and healthier lives here : https : / / www.metagenics.com / join-our-movement

Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenicstakes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.

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