Citi Branded Cards - One Citi Integration Lead, Senior Vice President (Hybrid)

One Citi Integration Lead, Senior Vice President (Hybrid)

Within Citi Branded Cards, the Premium Customer Experience team designs and delivers differentiated, seamless and personalized experiences for Citi's affluent cardmembers. This Premium Center of Excellence inspires cardmember engagement and loyalty while elevating Citi's position as the premier partner for the most discerning cardmembers. Guided by customer-centric design and strategic outlook, the Premium Customer Experience team was established to enrich affluent cardmembers' lives by delivering elevated experiences that strengthen relationships, enable growth, and secure Citi's leadership in the affluent segment.

The One Citi Integration Lead, Senior Vice President position will closely partner with Citi's Retail Bank and Wealth organizations to define and deliver a premium cardmember experience. This strategic approach will deepen cardmember engagement and expand the footprint of Branded Cards within Citi's premium bank client segments. The position will be centered on three core pillars : (1) scaling our premier credit card products into new banking segments, (2) optimizing existing Cards and Bank assets to better serve our high-value clients, and (3) leveraging key partnerships to create a unique, multi-relationship value proposition. The overarching goal is to create a synergistic ecosystem where our Credit Cards, Retail Bank, and Wealth Management businesses work in tandem to attract, retain, and grow our most valuable customer relationships.

Responsibilities :

• Define and execute on a strategic approach to grow high-fee credit card penetration across critical banking segments.
• Work in partnership with Retail Bank and Wealth teams to develop a deep understanding of client needs and identified pain points across key cards and bank portfolios. Design solutions to quickly resolve client pain points while also designing incremental opportunities that exceed client needs.
• Assist in the development and launch of future new / existing credit card products and new programs with enhanced features that incentivize cardmember engagement and loyalty among critical premium banking segments. Drive client value propositions, positioning, channel strategies, and ongoing competitive differentiation.
• Oversee a roadmap that brings such capabilities, offers, and features to market with a multi-year strategy to drive scale among such populations. Work in concert with delivery, digital and technology partners on such development and launch activities.
• Survey and analyze competitive industry landscapes to identify relative trends, threats, and opportunities across the market.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

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