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Product Marketing Manager, Measurement

Product Marketing Manager, Measurement

NYC StaffingNew York, NY, US
2 days ago
Job type
  • Full-time
Job description

Product Marketing Manager

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. The product marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of product marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow. We're looking for a product marketing manager to join our ads product team at Snap Inc!

What you'll do :

  • Help advertisers succeed in measuring their media outcomes, meeting their marketing objectives and growing their businesses by working cross-functionally with many internal teams to land a portfolio of measurement & signal ingestion solutions that drive results.
  • Combine quantitative and qualitative research with deep expertise in the ads measurement & third-party partner ecosystems to identify industry trends, unmet advertiser needs and growth opportunities. Apply these learnings to inform the ads measurement product priorities and roadmap.
  • Lead commercialization of new measurement solutions. Partner with internal teams like product and sales to test early stage features, assess market fit, collect customer feedback and measure impact.
  • Develop and deploy global go-to market strategies that grow adoption of Snapchat's measurement solutions. This includes : customer segmentation and sizing, product positioning & customer education, internal and external communications, activation plans and success metrics. Secure requisite cross-functional alignment throughout the process.
  • Provide strategic guidance and support during all phases of the sales cycle. Proactively identify and implement process improvements that reduce friction and improve results.
  • Act as in-house expert on brand safety, including staying up to date on regulatory or ecosystem changes, and new ad technologies and tools.
  • Advocate for product or policy changes to ensure Snap continues to give advertisers the controls and flexibility they need to meet internal requirements around brand safety.
  • Support sellers and advertisers on brand safety topics and audits, while also keeping all internal and external documentation up to date.

Knowledge, skills & abilities :

  • Experience working with brand effectiveness metrics, as well as a variety of measurement tools & techniques such as brand lift experiments, sales lift experiments, and media mix modeling.
  • Clear understanding of the needs of brand marketers.
  • Familiarity with digital ads buying practices, especially in the context of broader media investments (inclusive of linear TV).
  • Expertise in helping advertisers navigate the ads ecosystem, given the number of brand safety and / or privacy-driven regulatory and ecosystem changes.
  • Excellent written and verbal communication.
  • Strong problem-solving skills, complemented by an ability to take initiative, drive progress and work autonomously.
  • Comfort with ambiguity, dependencies and heavy cross-functional collaboration.
  • Ability to transform complex and nuanced concepts into simple actionable tasks.

    • Minimum qualifications :

  • Bachelor's degree or equivalent years of experience.
  • 5+ years of industry experience in product marketing, internet technology, or other relevant digital marketing work.

    • Preferred qualifications :

  • Experience working with third-party providers within the ads ecosystem (e.g. reach & frequency measurement providers, sales lift providers, etc).
  • Experience working with media agencies focused on improving brand effectiveness metrics on behalf of their advertisers.
  • Track record of success overseeing multiple products throughout their entire lifecycle, including scaling adoption.
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    Product Marketing Manager • New York, NY, US