Associate Brand Manager, Airwick

Associate Brand Manager

Airwick City : Parsippany

We are Reckitt. Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist : to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

About the Role

The Associate Brand Manager (ABM) plays a key role in driving the growth of assigned brands within the category. The position resides within the US Marketing function reporting to the Senior Brand Manager, this role supports brand development through equity building, activation, and business initiatives. The ABM will contribute to shaping category strategy, ensuring excellent marketing execution, and achieving specific growth objectives. This role offers a dynamic opportunity to contribute to a leading brand's success while developing essential marketing and business management skills.

Your Responsibilities

In summary, you'll :

• Support the development and execution of marketing plans to maximize long-term sales and profitability.
• Assist in shaping category strategies and ensuring alignment with overall business goals.
• Contribute to brand equity development through impactful marketing initiatives.
• Conduct market analysis and identify opportunities for brand growth.
• Monitor and manage the marketing budget efficiently.
• Build product forecasts and track brand performance metrics.
• Provide data-driven insights to optimize promo / media investments.
• Analyze brands and market trends and recommend actions to be taken.
• Initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth.
• Translate insights into actionable strategies that drive brand performance.
• In close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities, developing pricing and distribution strategies and trade promotions for assigned brands.
• Facilitate speed to market for products, programs, and services.

This role is not currently sponsoring visas or considering international movement at this time.

The Experience We're Looking For

Strong time management and organizational skills.

Bachelor's degree from an accredited university (MBA preferred).

2-3 years of experience in brand management, preferably in a CPG environment.

Strong analytical skills with financial and commercial acumen.

Excellent communication, presentation, and networking abilities.

Ability to work in a fast-paced, global environment and manage multiple priorities.

Proficiency in Microsoft Office Suite.

Self-motivated, adaptable, and proactive in problem-solving.

The Skills For Success

Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce Data, Digital Marketing Expertise, E-commerce Platforms, FMCG / Consumer Health Experience, Brand Management, Project Management, Analyzing Sales, Customer Relationship Management (CRM).

What We Offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges $109,000.00 - $163,000.00. The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, life and disability insurance; paid time off for vacation, sick, and Company recognized holidays; a 401(K) plan; generous paid parental leave; adoption and fertility support; tuition reimbursement; product discounts; and much more!

If reasonable accommodation is needed to complete your application, please contact NAtalentacquisition@reckitt.com.

Reckitt is committed to the full inclusion of all qualified individuals. Equality We recognize that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Nearest Major Market : New York City Nearest Secondary Market : Newark Job Segment : Nutrition, Counseling, Healthcare