Marketing Automation Specialist - Eloqua

Job Description

This role can be based in our San Francisco, Shawnee, KS, Dallas, TX, or Boulder, CO office. As a Marketing Automation Specialist at Informa Festivals you will play a pivotal role in helping our brands succeed in their marketing automation efforts.

Responsibilities

• Executing comprehensive programs in Eloqua
• Partnering closely with brands / Marketing Manager / Marketing Operations to become an invaluable resource and extension of their team
• Collaborate closely with marketing team stakeholders to drive campaign production, execution, and operations
• Manage end-to-end marketing campaigns
• Design, localize, automate, and optimize regional demand generation campaigns using Eloqua
• Manage data, including segmentation analysis, list management, and lead processes in Salesforce (CRM)
• Develop and execute marketing automation strategies to streamline workflows and enhance efficiency
• Configure and manage marketing automation within Eloqua
• Work with cross-functional teams to identify automation opportunities and implement effective solutions
• Build and maintain automated campaigns across various channels
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
• Stay updated on industry trends and best practices in marketing automation
• Train and support team members on using marketing automation tools and processes effectively
• Improve data integrity operations where possible

You will need both technical aptitude and business acumen to design and implement personalized marketing programs that guide leads through the buyer\'s journey.

Analyzing data integrity issues (accuracy, duplication, and completeness), driving processes / systems to resolve these issues, and confidently communicating solutions to the internal team are essential responsibilities. You should also be comfortable advancing strategies with confidence.

Qualifications

This position offers a high degree of autonomy and requires professional maturity.

While it\'s okay not to know all the answers, the ability to figure things out is crucial.

Additional Information

We believe that great things happen when people connect face-to-face. We work in-person with each other, or with customers and partners, three days a week or more. When you\'re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include :

The salary range for this role is $65,000- $90,000 / YR, based on experience.

This posting will automatically expire on Oct 3, 2025.

Work Enviroment and Compliance

We are an Equal Opportunities Employer. We welcome reasonable adjustments or accommodations in the hiring process. See our website for full information on how we handle personal data related to applications.

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