Marketing Automation Specialist – Eloqua

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world’s most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20 / 20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa’s international reach, we’re shaping the next generation of business festivals.

Job Description

This role can be based in our San Francisco, Shawnee, KS, Dallas, TX, or Boulder, CO office. As a Marketing Automation Specialist at Informa Festivals you will play a pivotal role in helping our brands succeed in their marketing automation efforts.

Key Responsibilities

• Executing comprehensive programs in Eloqua
• Partnering closely with brands / Marketing Manager / Marketing Operations to become an invaluable resource and extension of their team
• Collaborate closely with marketing team stakeholders to drive campaign production, execution, and operations
• Manage end-to-end marketing campaigns
• Design, localize, automate, and optimize regional demand generation campaigns using Eloqua
• Manage data, including segmentation analysis, list management, and lead processes in Salesforce (CRM)
• Develop and execute marketing automation strategies to streamline workflows and enhance efficiency
• Configure and manage marketing automation within Eloqua
• Work with cross-functional teams to identify automation opportunities and implement effective solutions
• Build and maintain automated campaigns across various channels
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
• Stay updated on industry trends and best practices in marketing automation
• Train and support team members on using marketing automation tools and processes effectively
• Improve data integrity operations where possible

You will need both technical aptitude and business acumen to design and implement personalized marketing programs that guide leads through the buyer’s journey. Analyzing data integrity issues (accuracy, duplication, and completeness), driving processes / systems to resolve these issues, and confidently communicating solutions to the internal team are essential responsibilities. You should also be comfortable advancing strategies with confidence. In return, you’ll have the opportunity to work with a prestigious team that values fun while achieving results. Our large-scale ongoing engagements allow you to deeply understand and impact clients’ businesses.

Qualifications

This position offers a high degree of autonomy and requires professional maturity. While it’s okay not to know all the answers, the ability to figure things out is crucial.

Additional Information

We believe that great things happen when people connect face-to-face. That’s why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at.

Our benefits include :

The salary range for this role is $65,000- $90,000 / YR, based on experience. This posting will automatically expire on Oct 3, 2025.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. See our website for full information. See how Informa handles your personal data when you apply for a job.

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