Vice President Brand Marketing, Complete Nutrition Portfolio

Overview

Vice President Brand Marketing, Complete Nutrition Portfolio

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Fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.

With over $3B in annual retail sales, fairlife's portfolio of delicious, lactose-free, real dairy products includes : fairlife ultra-filtered milk; Core Power High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife nutrition plan, a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola Company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry-leading innovation.

This world-class marketer will be responsible for leading our Complete Nutrition Portfolio (Core Power & Nutrition Plan), developing and implementing consumer-centric brand plans that increase trial, accelerate velocity, drive industry-leading growth and build brand love / preference.

Responsibilities

Brand Planning & Stewardship

Lead the development of annual brand plans that leverage consumer, category and customer insights to create clear and compelling growth strategies and key initiatives

Develop insights-led innovation / renovation focused against creating enduring edge (brand and product) for consumers and customers

Partner with commercial, sales and finance to establish aggressive, yet attainable growth targets aligned with marketing investment

Steward performance and DME during the year to ensure annual plan targets are achieved, pivoting as needed based upon macro-environment, category dynamics and in-market results

Creative & Connections Excellence

Lead the development of best-in-class creative in terms of impact and persuasion to bring brand architecture to life

Lead the development of holistic connections plans that drive consumer engagement, continuously optimizing ROI and overall effectiveness based upon in-market results and marketing mix learnings

Infuse a "test and learn" mindset across all creative and communications to deepen our connection with consumers, driving trial and building brand preference

Omni-Channel Plan Development

Partner with commercial, sales and digital to align availability and plans with key channels, customers, and emerging platforms to win critical occasions and create a seamless experience for consumers

Team Leadership & Development

Lead a team of 7 talented and passionate brand marketers along with our wonderful agency partners

Collaborate with each team member to establish clear, challenging performance goals and metrics for the year; take an active interest in professional development of team members

Live the values of the company and be a culture carrier for the team : a leader who is entrepreneurial, humble, collaborative, an active listener, dependable, confident but unpretentious

Skills / Qualifications Required

Experience & Education

15+ years of brand marketing experience with increased responsibility, at least 5 years in a leadership role

Ideally early career experience in a blue-chip consumer packaged goods company, followed by experience in a small to mid-size company

Undergraduate degree required, MBA highly desirable

Consumer Marketer With A GM Mindset

Marketing guru who leads with data and insights to shape strategy and plans, however, highly competent in finance, sales, operations and leverages this knowledge when making decisions

Strategic thinker that is focused against winning today AND building for the future

Modern Day Marketer

Intellectually curious and well versed in the latest marketing mediums and tools to drive trial and brand preference; understands the art and science of brand building

Exceptional Leadership Skills

Ability to build, drive and inspire a high performing team across a growing organization. A confident, yet humble leader to their team

Results Driven Self Starter

Innate desire to hold self fully accountable for delivering results with limited guidance. Combination of passion and perseverance leading to stellar results

Collaborative, Team Based Approach

Able to thrive in a dynamic and fast-moving environment, eager to partner, create value-based relationships with team members up, down and across the organization

Position Location : Chicago, IL

Reports To :

Senior Vice President, Brand Marketing & Innovation

Travel Requirements :

20%

Exempt Vs. Nonexempt : Exempt

Base pay range : $230,000 - $250,000 USD

Fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company.

For Recruitment Agencies : At fairlife, we manage the majority of our hiring internally through our dedicated Talent Acquisition team, which is actively engaged in direct candidate sourcing. Most of our roles are filled through applications submitted via our careers site or through direct outreach by our team.

As our recruitment is primarily handled in-house, we work only occasionally with external agencies, and only those on our existing, pre-approved vendor list. At this time, we are not reviewing or expanding that list.

Unsolicited resumes or submissions from external agencies not authorized by our Talent Acquisition team will be considered direct candidate applications. As such, fairlife will not assume responsibility for any placement fees associated with these submissions.

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