Assistant Director for Advancement Communications, Social Media and Digital Engagement

What We're Looking For

The Assistant Director for Advancement Communications reports to the Associate Director for Advancement Communications. This position is responsible for developing and implementing the strategy that supports the success of University Advancement initiatives, including but not limited to philanthropy, alumni engagement, and campaign efforts.

This position will primarily focus on electronic marketing and social media.

The ideal candidate will have the following :

Proficiency in a Macintosh-based graphic design environment, evidence of creative problem-solving and conceptualization skills, proven creativity in design of social media campaigns, publications, brochures, flyers, posters and / or web-based advertisements.

Portfolio that shows ability in typography, layout, use of photography and color.

• Ability to develop and implement a brand-centric social media strategy across multiple platforms, including understanding social media KPIs and web traffic metrics.
• Excellent critical thinking and problem-solving skills and the ability to create compelling, engaging content that appeals to a variety of target markets.
• Experience designing in InDesign, Photoshop, Illustrator and other high-quality design software.
• Experience in HTML5 / CSS
• Previous experience in Advancement, Alumni Relations and / or Development, writing, event management or related field;

experience in higher education fundraising

A Bachelor’s degree, three years of relevant experience, and an active Christian faith are required. A Master’s degree and five years of relevant experience are preferred.

Experience will not be considered in lieu of the educational requirement.

Applicants must currently be authorized to work in the United States on a Full-Time basis.

What You Will Do

• Manage projects for digital consumption with a primary focus on social media content but also providing significant support to creating emails, websites and other electronic marketing materials that promote Advancement and Alumni events and effectively represent the brand of the University.
• Monitor online activity across multiple platforms to ensure the University’s alumni / fundraising channels and messages are following best-practice rules;

Respond to social media messages on behalf of the Baylor Alumni and University Advancement team.

• Support event communications from requests to production, editing / proofing and distribution serving as a design and project management resource for others.
• Serve as the brand expert for the Division, communicating brand guidelines and strategy to colleagues across the Division, supply brand assets in accordance with Baylor’s brand guidelines and producing designs consistent with the University’s brand.
• Assist with the development and effective implementation of a comprehensive electronic marketing plan that enhances Advancement and Alumni communications, specifically strengthening alumni, parent and friend connections to the University.
• Support an ongoing plan for website maintenance and lead social media marketing and content maintenance for Advancement / Alumni Relations.
• Coordinate with partners across the University, including Baylor Events, Marketing and Communications, internal partners in Baylor Advancement and vendors to complete projects as necessary.
• Perform all other duties as assigned to support Baylor’s mission.
• Ability to comply with university policies.
• Maintain regular and punctual attendance.

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions.

Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus.