Business Development Manager - Walmart Branded Business

Business Development Manager

We are seeking an experienced and strategic Business Development Manager to lead and grow our branded business with Walmart. This role will be responsible for driving sales, building and maintaining strategic partnerships, and executing category growth strategies within one of the most critical accounts in our CPG portfolio. The ideal candidate will have a proven track record in account management, customer development, and cross-functional collaboration within consumer packaged goods. Responsibilities include :

Account Leadership : Serve as the primary point of contact for Walmart on branded product lines, managing day-to-day business activities and building strong relationships with Walmart merchants and cross-functional teams. Use insight-based analytics to drive business decisions and recommendations.

Business Growth : Collaborate with Walmart Team Lead to develop and execute strategies to drive revenue, share, and profitability for our branded portfolio within Walmart.

Category & Shopper Insights : Partner with Walmart and Wells internal cross functional team to deliver data-driven insights, category strategies, and shopper solutions that enhance brand performance and category leadership.

Joint Business Planning : Lead annual joint business planning with Walmart, ensuring alignment on growth targets, promotional plans, and innovation launches.

P&L Ownership : Manage account-level P&L, including forecasting, trade investment, pricing, and promotional effectiveness.

Cross-Functional Collaboration : Work closely with internal marketing, supply chain, finance, and category teams to deliver seamless execution.

Innovation & Activation : Drive successful product launches and activations at Walmart, ensuring on-shelf availability and strong in-store and digital presence.

E-commerce Integration : Partnering with Walmart Connect / WMC and internal Omni-Shopper teams to maximize omni-channel opportunities, ensuring cohesive in-store and online strategies.

Negotiations : Lead customer negotiations on pricing, promotions, and terms of trade to optimize profitability while delivering customer value.

Performance Tracking : Monitor KPIs, sales performance, and competitive activity to proactively identify risks and opportunities.