Manager, Innovation & Activation - Value, Popeyes Louisiana Kitchen US

Manager, Innovation & Activation - Value, US

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job Summary: The Manager, Innovation & Activation - Value, US, will support the Senior Manager of Innovation & Activation Value team to develop an end-to-end marketing strategy across our Job To Be Done Value pillar, including product category development, creative positioning and cross functional strategy throughout the marketing campaign life cycle. The position is responsible for conducting competitive research, keeping a pulse on consumer insights and trends, and leading the development and testing pipeline.

Roles & Responsibilities:

• Leads comprehensive analysis of industry trends, competitive landscape, and consumer insights to inform strategic decisions to drive "Value" at Popeyes
• Identifies opportunities by analyzing multiple data sources on Tableau, including national and regional sales performance, product mix, price positioning, profit, menu architecture, and product margins. Uses this data to make strategic recommendations
• Develops Popeyes' "Value" campaigns from inception to implementation to evaluation, acting in both a strategic and executional capacity
• Engage with key agency partners and drive the marketing communications processes all channels
• Creates and presents in stage-gate process for new product innovation from the ideation/concept stage to product launch
• Collaborates with various cross-functional departments such as Operations, Marketing Analytics, Insights, Media, PR, Communications, Digital, Supply Chain and Legal to manage categories, calendar and sales activations
• Creates executive presentations for strategic projects in a logical and well-thought-out manner
• Ensures projects are completed on time and within budget

Skills & Qualifications:

• 3-5 years of experience in brand marketing; QSR/Foodservice/CPG a plus
• Effective communicator, both written, verbal and through presentations. Articulates concepts in a clear, structured and succinct manner, adjusted for the audience
• Results-driven with a bias for action and commitment to excellence. Acts with a sense of urgency
• Strong collaboration skills, with experience working cross-functionally and with external partners
• Excellent project management, organizational, and multitasking abilities
• Analytical mindset with experience leveraging data to drive decisions and optimize performance

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.