Director, Programmatic Enablement

Director, Programmatic Enablement

GSTV's programmatic business spans multiple SSPs, DSPs, resellers, and emerging monetization channels. As this ecosystem grows in complexity, the organization needs someone who lives in the data, understands how every piece connects, and can translate that knowledge into action across the business. The Director, Programmatic Enablement is GSTV's programmatic expert and central hub. This role is hands-on the person in this seat pulls and analyzes partner performance data, identifies where the platform and partner mix can improve, ensures Sales has a clear picture of what inventory is available and how it performs, and validates that programmatic inventory forecasts reflect reality. When something in the programmatic ecosystem is underperforming or misunderstood, this role owns the diagnosis and the recommendation. This role works across Product Management, Engineering, Sales, and Operations internally, and represents GSTV externally with SSP, DSP, and reseller partners.

Your success will be measured by:

• SSP, DSP, and reseller performance improves consistently, reflected in stronger win rates, fill, eCPM, and overall monetization efficiency
• Sales teams have a clear and current understanding of what programmatic inventory is available and how to position it
• Programmatic forecasting is trusted across the organization, with fewer disconnects between projected and actual performance
• Platform and partner improvement opportunities are identified with data and advanced with clear recommendations
• Cross-functional partners rely on your analysis to inform product, engineering, and commercial decisions
• Emerging monetization opportunities are evaluated and recommended with structured analysis

Responsibilities include, but are not limited to:

• Own programmatic performance analysis: Pull, analyze, and report on SSP, DSP, and reseller performance across key monetization metrics, identifying what is working, what is underperforming, and why.
• Serve as the programmatic hub: Act as the central point of expertise for programmatic operations across Product, Engineering, Sales, Operations, and external partners, ensuring all teams have a shared and accurate understanding of how the ecosystem works.
• Enable the sales team: Ensure Sales and commercial teams understand what programmatic inventory is available, how it performs, what can be positioned to buyers, and what limitations or opportunities exist.
• Identify platform improvement opportunities: Analyze performance data and partner dynamics to surface where GSTV's programmatic platform can be improved, whether through pricing adjustments, technical changes, or process improvements, and bring those recommendations to Product and Engineering.
• Identify partner expansion opportunities: Evaluate the programmatic landscape to recommend new DSP, SSP, or reseller relationships that would bring meaningful demand or improve GSTV's marketplace position.
• Validate programmatic forecasts: Compare programmatic forecasting assumptions against real-world performance data, surface gaps or risks early, and work with Product and Data Engineering to improve forecast accuracy over time.
• Translate programmatic complexity: Convert complex programmatic behavior, auction dynamics, and partner mechanics into clear business implications and actionable recommendations for Sales, Product, Engineering, and leadership.
• Represent GSTV to programmatic partners: Serve as GSTV's primary operational contact in SSP, DSP, and reseller relationships, advocating for GSTV inventory positioning and working to remove barriers that limit demand.
• Advise on partner performance: Provide data-backed assessments of existing programmatic partner performance, informing the investment and prioritization decisions owned by Product and Sales leadership.
• Track monetization velocity: Monitor how quickly new inventory reaches monetization and identify bottlenecks in the pipeline, partnering with Engineering and Operations to reduce time-to-revenue.
• Surface risks early: Proactively identify performance trends, ecosystem shifts, or partner dynamics that could impact programmatic revenue before they become urgent problems.
• Advance programmatic best practices: Recommend process and reporting improvements that make programmatic operations more predictable, transparent, and scalable.
• Evaluate emerging models: Assess pilot programs, reseller models, and new programmatic channels with structured analysis and clear recommendations on whether and how GSTV should invest.
• Equip leadership with programmatic context: Ensure Product, Engineering, and senior leadership have the programmatic context they need to make informed platform and commercial decisions.
• Other duties as assigned

The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

You are:

• The kind of person who needs to understand how the machine works, not just what it produces you want to be in the data, close to the partner dynamics, and hands-on with the analysis
• Able to make programmatic complexity understandable to Sales teams, Product leaders, and senior executives who need to act on it
• Comfortable being the go-to expert without owning the final commercial decisions you inform and recommend, and your analysis carries weight because it is thorough and grounded
• Resourceful and can find solutions even when they are not obvious you strive to find answers independently, but know when it is time to ask for help
• Able to coordinate multiple tasks simultaneously while remaining organized
• Comfortable with ambiguity and change because priorities will adjust in response to the market
• Detail oriented with the ability to drill down into tactical considerations
• A team player with a proven ability to foster and manage positive working relationships in a matrixed environment
• Business and outcome focused
• Confident representing GSTV in external partner conversations where credibility and expertise matter
• Naturally curious about where the programmatic ecosystem can improve you look at data and see opportunities others miss

You have, ideally:

• Deep experience within programmatic advertising, ad technology, or digital media ecosystems, with direct exposure to SSPs, DSPs, resellers, and demand platforms
• A strong understanding of auction dynamics, pricing mechanics, and how programmatic supply is monetized
• Experience pulling and analyzing performance data to drive recommendations in a multi-partner environment
• A track record of improving monetization performance or partner enablement through hands-on work
• Experience partnering closely with Product and Engineering teams in technically complex environments
• Strong influencing skills able to achieve goals without direct control over resources
• Outstanding listening skills
• Effective and impactful oral, written, and presentation communication skills
• Experience working in a fast-paced environment preferred
• Excellent organization and time management skills

Education and/or Experience:

• 8+ years of experience in programmatic advertising, ad technology, digital media, or related fields.
• Demonstrated experience working across SSPs, DSPs, resellers, or demand platforms in a performance-driven environment.
• Experience partnering closely with Product, Engineering, Sales, and Operations in complex, multi-stakeholder organizations.
• Proven track record improving monetization outcomes, operational predictability, or partner enablement.
• Experience operating within evolving or scaling programmatic ecosystems preferred.
• Bachelor's degree required.
• Degree in Business, Marketing, Technology, Engineering, or related field preferred.