Go-to-Market Manager

Go-to-Market Manager

We are looking for a data-driven Go-to-Market Manager with competence in storytelling and go-to-market (GTM) who thinks outside the box, that will develop and execute disruptive GTM marketing strategies to increase the adoption, usage, and retention of Microsoft Edge. The Go-to-Market Manager will have experience in product marketing, GTM, and a deep understanding of the browser market. They will be responsible for identifying growth opportunities, developing, and executing marketing campaigns, and collaborating with cross-functional teams to drive growth. If change, and driving change, presents itself as an opportunity to you, you have the right mindset. If people, and leading people across teams, are a joy and a privilege to you, you have the right heart. Come meet our team and our leadership team that values integrity, direct communication, thoughtful decision-making, experimentation, and results. Come grab a seat at our table.

This role is within Microsoft's Consumer Marketing Organization (CMO). As one of the company's largest multi-billion-dollar revenue businesses, the organization includes Windows, Surface, M365, Copilot, Edge, Bing. This role will report to the go-to-market team for Microsoft Edge and Search.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

• Responsible for Edge Browser share and revenue growth GTM tactics and channels
• Plan, lead and execute integrated GTM strategies, increase monthly active users, engaged usage and love for Microsoft Edge.
• End to end ownership of partnerships and co-marketing from ideation to launch.
• Think creatively about customer / business problems and generate innovative solutions through compelling stories and user scenarios that win hearts and minds of our target audiences.
• Work with internal and external partners to drive change and execute strategies with passion, precision, and excellence.
• Be creative, not afraid to break conventions, push status quo, and experiment. GTM ideas should be new and exciting, challenge the status quo.
• End-to-end ownership of marketing executions, inclusive of partnerships from ideation to launch.
• Live and breathe customer needs research and insights, with a deep understanding of customer journeys and market positions in order to represent the voice - and needs of the customer.
• Provide positive energy and a high degree of ownership. Exhibit a 'can-do' attitude in creating smart marketing solutions aligned to business outcomes.

Qualifications

Product Marketing IC3 - The typical base pay range for this role across the U.S. is USD $85,100 - $169,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $112,000 - $185,300 per year.

Microsoft will accept applications for the role until November 14, 2025.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.