Director of Experience

Director Of Experience

Location : Lehi, Utah

Salary : $140,000-$160,000

About Reef : Reef is a Utah-based vertically integrated investment and development firm founded in 2005, with three primary lines of business : Investments, Real Estate, and Lifestyle. Reef's team is currently involved in some of the most prominent development transactions in Utah and other targeted geographies across the United States. Built on two decades of success, our investment approach combines proven expertise with purposeful innovation.

With the motto "Expect the Best," Reef's most prominent developments include Black Desert Resort, a $2 billion luxury golf resort in Ivins, Utah; Marcella, a luxury private golf community in Park City, Utah; Tributer Resort, Virginia's newest premier private lakeside golf destination on Lake Anna; Cornerstone Club, a 5,000-acre residential community, private club, and resort in Telluride, Colorado; Sweetens Cove, a renowned and evolving golf destination nestled in the Tennessee Valley; and the restoration of the historic Coco Palms Resort in Wailua, on the island of Kauai, Hawaii. At Reef, our mission is to recruit, develop, and retain entrepreneurial individuals who desire to build and create something long-lasting and meaningful.

Position Summary

Reef is seeking a Director of Experience to build and manage feedback channels that capture, integrate, and translate input from hospitality guests, investors, club members, real estate owners, and employees into actionable insights. The Director of Experience will develop systems that measure and improve these experiences, ensuring Reef and its communities deliver consistent, high-quality, and memorable interactions that elevate brand value, strengthen loyalty, and drive growth. This role serves as a key connector across Reef's ecosystem-prioritizing feedback, routing it to the right leaders, and ensuring follow-through with professionalism.

Key Responsibilities

Feedback Systems & Processes

• Build and maintain Reef's portfolio-wide experience and engagement framework by partnering with operators to leverage their existing feedback systems.
• Identify opportunities to expand or standardize best practices from operator platforms to ensure consistent tracking and reporting.
• Develop dashboards and scorecards that integrate multiple data sources into a single Reef-wide view.
• Ensure all feedback is routed to the most relevant leaders and acted on, with consistent follow-up to originators.

Operator Partnership & Onsite Experience

Employee Property Feedback

Stakeholder Committees & Feedback Channels

Insights & Continuous Improvement

Qualifications

Company Benefits