Performance Marketing Analyst Creatives (Mobile)

Storytelling is, and will always be, the heart of what we do at Skydance.

Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!

WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.

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We produce hundreds of UA creative assets a month. We know what we spend and we know what we make. What we need is someone who owns the connection between the two.

As our Performance Marketing Analyst – Creatives, you will sit on Performance Marketing and own how we understand creative performance: the weekly rhythm of what is working and why, the reporting the team works from, and the recommendations that shape what we produce next, where spend goes, and how efficiently we scale.

The Daily

1. Insights and Weekly Reporting

• Run the weekly performance readout: what is working, why, and what it means for creative production priorities.
• Creative performance insights: Including creative performance by concept, hook, format, network, and geo; Winner rate; Fatigue curves.
• Creative ROI: spend and return attributable to individual creatives and concept
• Production efficiency: cost and cycle time per asset by production source (GenAI pod, playables, vendors), measured against the performance those assets deliver.
• Translate all of the above into recommendations that help inform what the team produces

2. Visualizations and Reporting Infrastructure

• Make performance data self-serve: visualizations and reporting that put answers where the team already works, so insight doesn't bottleneck on one person.
• Decide what belongs in a dashboard, what belongs in an explore, and what belongs in a recurring readout.
• Partner with central data and engineering teams on pipeline and warehouse dependencies.

3. Data Foundation and Hygiene

• Inform the governed definition of creative performance tiers: the thresholds, the minimum spend and impression floors, the lookback windows, and the review cadence for changing them.
• Build and monitor data quality checks. Surface discrepancies before they reach a slide.

The Essentials

• 3+ years in marketing, growth, or product analytics. Mobile UA experience strongly preferred.
• Strong SQL. Comfortable modeling data, not just querying it.
• Fluency with AI-assisted tooling (Claude, Gemini, Cursor) for analysis and automation.
• Hands on experience with a BI tool (Looker, Tableau, or similar), including building and maintaining explores
• Working knowledge of mobile attribution: MMP data (AppsFlyer, Adjust, Singular), SKAdNetwork and AdAttributionKit, network reporting discrepancies, and the limits of each.
• Fluency in UA metrics: CPI, IPM, CTR, ROAS, etc
• Ability to define a metric, defend the definition, and hold the line when someone wants a friendlier number.

The Nice to Haves

• Experience analyzing creative performance specifically, including creative tagging and metadata frameworks.
• Familiarity with GenAI creative production workflows.
• Experience in gaming, especially free to play or 4X strategy titles.

About Skydance

Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.

Some Important Details

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.