Associate Director of Marketing & Programming

Job Description Summary Reporting to the Director of Operations & Administration, the Associate Director of Programming & Marketing provides strategic leadership for Musco Center’s programming, marketing, communications, audience development, and educational initiatives. The Associate Director supports seasonal planning and serves as the lead booking representative, overseeing programming research, artist selection, scheduling, negotiations, contracts, and related artistic administration while ensuring programming and marketing strategies align with Musco Center’s mission, revenue goals, and the artistic vision of the Dean of the College of Performing Arts.The Associate Director oversees the Marketing and Communications team, including direct supervision of the Marketing Manager and Programs Project Specialist, and leads strategic marketing and audience-development efforts informed by data, audience insights, and measurable outcomes to expand reach, engagement, ticket revenue, and philanthropic support.Through direct reports and direct participation as appropriate, the Associate Director provides strategic oversight of educational programming, artist services, partnerships, and interdisciplinary initiatives that extend Musco Center’s impact across the University and broader community. The Associate Director also supports the Dean and Musco Center leadership through industry relationships, University and community engagement, and other strategic initiatives in support of Musco Center’s mission and strategic plan.Chapman University’s mission is centered on serving our students and strengthening our campus community. Chapman believes there is significant value in an in-person workforce. Being present fosters collaboration, strengthens relationships across departments, enables us to better serve our co-workers and contributes to the student experience. It is an important part of the culture that makes Chapman a special place to work and learn. Responsibilities Leadership & Team Management

• Oversee and mentor the marketing and communication team, including direct supervision of the Marketing Manager and Programs Project Specialist.
• Foster a collaborative, creative team culture that values innovation, data-driven decision-making, and audience-centered thinking.
• Conduct regular performance evaluations, establish professional development goals, and create growth opportunities for marketing and programming team members.
• Manage departmental budgets in coordination with the Director of Operations & Administration
• Manage resource allocation and vendor / artist / agent / presenter relationships.

Season Planning and Promotion

• Support the development of Musco Center’s seasonal planning, including programming research, risk analysis, and selection recommendations and advancement.
• Act as lead booking representative of Musco Center’s upcoming artistic seasons, including scheduling, booking artists, negotiating offers and contracts for leadership approval, and all aspects of artistic administration.
• Represent Musco Center at annual trade conferences, as needed.
• In collaboration with the Dean, ensure that programming selection and marketing goals and objectives are fully aligned to maximize ticket revenue and opportunities for enhanced visibility of Musco Center.

Strategic Marketing: Planning & Performance

• Partner with Musco’s leadership team to establish annual marketing priorities aligned with organizational mission and revenue goals
• Develop comprehensive marketing strategies across digital, print, and experiential channels for season programming and special events
• Establish clear KPIs and success metrics for all marketing initiatives, including ticket sales, audience engagement, brand awareness, and ROI
• Conduct quarterly strategic reviews to assess campaign performance and adjust tactics accordingly
• Analyze historical attendance data, demographic trends, and campaign performance to inform strategic planning
• Present regular data-driven insights and recommendations to leadership

Audience Development & Engagement

• Lead comprehensive audience cultivation strategies to deepen engagement with current patrons while expanding reach to new demographics
• Create and implement patron journey mapping to enhance experience from awareness through post-event engagement
• Identify and develop targeted campaigns for underrepresented audience segments, including young professionals, families, and diverse communities
• In collaboration with the Dean, design and execute integrated marketing campaigns that drive ticket revenue through subscription opportunities and philanthropic support

Required Qualifications Job Related Requirements

• Bachelor of Arts or Bachelor of Fine Arts degree with a concentration in Music, Theatre, Dance, Arts Management, Marketing, Communication or other closely related field, or an equivalent combination of education and related experience.
• Three to Five years of progressively responsible experience in performing arts programming, presenting, or marketing.
• Progressive related experience working with performing arts industry professionals including agents, promoters, and presenters.
• Experience cultivating, negotiating, implementing, and evaluating successful performing arts programming seasons and contracts
• Experience with developing and collaborating on educational arts programming in a student learning environment.
• Experience producing special events and knowledge of event planning principles.
• Experience with marketing principles and collaboration across marketing teams in a complex organization or performing arts organization.
• Knowledge of performing arts contexts within a higher education environment.
• Knowledge of arts and culture community in Orange County, as well as local promotional and media vehicles.
• Leadership skills to engage and motivate teams, evaluate performance, improve services and connect across diverse teams and work groups. Proven ability to address diverse problems, define relevant issues, draw sound conclusions and make responsible decisions.
• Familiarity with safe practices when working in a theater.

General Job Requirements

• Experience carrying out duties when faced with interruptions, distractions and a fluctuating workload in a timely manner.
• Experience in managing revenue and expense budgets with the ability to prepare, monitor and reconcile budgets and expenses.
• Strong time and project management skills with the ability to juggle competing timelines and priorities and a real gift for getting things done accurately and efficiently; thrives in a busy and changing environment.
• Strong analytical skills to think strategically, evaluate and understand data, identify key areas, develop appropriate solutions and achieve goals and meet deadlines.
• Excellent oral and written communication and interpersonal skills to interact, communicate and persuade diverse groups and individuals at all levels.
• Demonstrated strong organizational and problem solving skills, with proven ability to make independent decisions where appropriate.
• Ability to work independently and as part of a team, secure information/data, and make recommendations based upon the information/data gathered.
• Computer skills to use word processing, spreadsheet, presentation, provide in-depth internet research, and electronic mail preferably of Microsoft Office applications.
• Demonstrates a work history with a commitment to the principles of diversity, equity, inclusion, and access.
• Ability to effectively collaborate in a complex organization and is an effective problem solver.
• Ability to be creative, innovative, even-tempered, and flexible.
• Ability to use tact and diplomacy and maintain high level of confidentiality.
• Ability to learn and interpret University policies and procedures that pertain to the duties of this position.

Desired Qualifications

• Master’s degree in arts management, performing arts, marketing, communications, or a related field.