Chief Marketing Officer (Web3) - External

Chief Marketing Officer (Web3) - External

Were enabling global builders, fintechs and integrators to launch and connect programmable digital dollars in an interoperable, composable networkproviding liquidity, on-chain governance and institutional-grade safeguards for a new era of finance. If youre driven by redefining money, infrastructure, and scale-driven marketing, this is the opportunity to shape not just a brand, but a foundational movement.

As Chief Marketing Officer, you will be the architect of a global brand narrative that bridges innovation, trust, and impact. Youll lead a multidisciplinary team to craft and execute data-driven marketing strategies that elevate awareness, drive adoption, and position the organization as the category leader in digital asset infrastructure. This role demands a visionary marketersomeone equally fluent in strategy and storytelling, who can translate complex technology into human-centered messages that resonate across enterprises, developers, regulators, and institutional partners.

Key Responsibilities :

• Marketing Strategy & Vision : Develop and execute a comprehensive marketing strategy spanning community, content, events, and partnerships to drive network growth and user adoption. Align marketing initiatives with our business objectives and bold vision for decentralization.
• Brand Narrative & Positioning : Craft and champion the brand narrative and positioning, creating a clear, compelling story that resonates with users, partners, and the broader Web3 community. Elevate the identity with a bold voice that stands out in the decentralized tech space.
• Community Building : Lead community growth and engagement across Discord, Twitter (X), Telegram, and other platforms building a vibrant community from the ground up. Nurture advocates and ambassadors who champios the mission and expand our reach. Foster an environment of trust, engagement, and excitement among early adopters.
• Content & Campaigns : Drive creative marketing campaigns and content initiatives that boost user engagement and retention. Oversee content creation (social media, blogs, videos, etc.) and educational resources to keep our community informed and excited all while ensuring every message reflects their bold and provocative voice.
• Public Relations & Communications : Manage all PR and communications efforts to position them as a thought leader in Web3. Secure strategic media coverage and speaking opportunities at industry events. Serve as the confident public face of the company at conferences, AMAs, and in the press, articulating our vision for decentralization and DePIN with clarity and conviction.
• Partnerships & Ecosystem Growth : Forge strategic partnerships across the Web3 and DePIN ecosystem to amplify our reach and utility. Work closely with other projects, protocols, and influencers on co-marketing initiatives that drive network effects and grow their user base. Expand their presence by collaborating within the community and industry to catalyze adoption.
• Team Leadership : Build and mentor a high-performing marketing team, fostering a culture of creativity and data-driven experimentation. Inspire and empower team members to execute bold ideas with excellence, and lead by example as a hands-on marketer and mentor.
• Metrics & Optimization : Establish clear KPIs and success metrics for all marketing efforts, and continuously analyze performance data to inform decisions. Iterate quickly on campaigns based on insights, ensuring our marketing is solution-oriented and delivering tangible growth in users and engagement.

Key Requirements :

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