Email Marketing Manager

The Opportunity :

Lumens is looking for an experienced Email Marketing Manager to own the Email and SMS programs. This position will report to the Senior Manager of Digital Marketing and be a key part of the Growth Marketing Department.

The Email Marketing Manager is responsible for the strategy and success of the Email & SMS marketing programs, and for meeting program revenue goals.

The person in this role will have a high level of exposure to multiple functions to ensure that email initiatives are launched and completed on time with aligned goals and executed with the highest degree of accuracy and effectiveness.

The ideal candidate will have a unique mix of technical ability, email / online marketing experience, experience working with cross-functional teams, and project management skills.

This is a great opportunity for an organized, highly motivated individual who thrives in a fast-paced e-commerce / retail environment with a focus on data-driven strategies and has 7+ years of email marketing experience.

Responsibilities :

• Plan and execute ongoing email & SMS campaigns to meet revenue goals via a mix of campaign types including conversion, engagement, retention, win-back, browse, cart abandonment and any additional campaigns that may be created.
• Own the entire process of email & SMS list segmentation and email production.
• Create, manage, and proofread creative briefs that ensure proper messaging to customers.
• Accountable for maintaining a good relationship with internal teams and external agencies, excellent communication skills.
• Work cross-functionally with other departments such as merchandising, technology and other company departments.
• Work with the internal creative team, thoroughly QA and set up emails for sends.
• Analyze and report on key email metrics : deliverability, open rates, click-through rates, response rates, and revenue generated.

Maintain a reporting dashboard.

• Responsible for list growth, deliverability, and audience segmentation
• Leverage data to create personalized email campaigns to improve personalization.
• Create and optimize automated messages.
• Be a subject matter expert in the capabilities of our email platform to ensure we are using all possible features and find / test new areas of opportunity.
• Monitor the retail industry’s latest email marketing trends and identify potential email marketing opportunities.
• Stay up to date with all the best practices, emerging trends, and principles email and SMS programs.
• Diagnose, identify and be proactive on any issues that may arise within the email strategy and ESP.
• Develop program strategy to deliver revenue goals.
• Knowledge of CAN-SPAM Act and CASL for email & SMS.
• Other responsibilities as assigned.

Qualifications :

• 7+ years of demonstrated expertise and hands-on experience in email marketing (e-commerce / retail preferred).
• Experience working directly with an ESP (Listrak, etc.) and analytics tool (Adobe Analytics, etc.).
• Proven track record of success in developing, initiating, analyzing and adjusting email marketing campaigns including customer acquisition, retention, loyalty and reactivation.
• Exceptional quantitative skills to analyze email marketing campaign results and recommend strategies for improvement.
• Ability to make data-driven business decisions.
• Effective written and verbal communication skills and outstanding attention to detail
• Self-motivated, results-oriented, entrepreneurial, passionate, proactive, creative and a team player.
• Ability to flourish in an extremely fast-paced, high-growth environment with minimal direction.
• Strong relationship building, leadership and project management skills.
• Experience with high-end, niche, or design-driven markets such as lighting or home furnishings, a plus.

The Company :

Lumens is Enlightened by Design. We’re excited by design, too. We travel the world to find everything from authentic and iconic pieces, to the latest in contemporary interior décor, all sourced from global design brands, including exclusive pieces you won’t find anywhere else.

And we’re always looking for fellow design enthusiasts to join our team.

Lumens.com launched in 2004 with one goal in mind : to be the best place to shop for lighting, fans, furniture, and accessories for people who love modern design.

Since then, Lumens has become an established ecommerce pioneer and leader in lighting and mid-market and luxury home goods, offering a best-in-class customer experience with a service team composed of American Lighting Association-certified lighting and design enthusiasts serving trade professional, residential and commercial customers.

Today, Lumens is an innovative company at the forefront of good design, poised for growth with the backing of Design Holding and strategic links to world-renowned design brands Flos, Louis Poulsen, B&B Italia, Maxalto, Menu, by Lassen, Azucena and Arclinea.

We’re looking for top talent with a shared vision around bringing the world’s best design products to discerning customers while seizing the opportunity to make a difference and impact the direction of the company.

We are obsessed with our customers, play to win and believe in a great today and even better tomorrow. We are enlightened by design, and the future is bright at Lumens.

Location : Sacramento, CA

Compensation : $80,000 - $95,000 annually

Benefits : access to health benefits + 401k + 3 weeks annual paid time off