Marketing Manager

Our Client is seeking a Marketing Manager to join their remote-first team. This role will support the planning, development, and implementation of strategic marketing initiatives to support brand awareness and product launches across various channels.

You will work cross-functionally to understand the marketing needs of the business and collaborate with key stakeholders to ensure a cohesive brand experience across all touchpoints.

This is an amazing opportunity to join a growing and innovative company and work towards the goal of amplifying the beauty of inclusivity within the industry.

This is a full-time remote role.

Responsibilities :

Develop integrated marketing strategies to build brand awareness, drive customer

engagement, and generate demand across our portfolio of BIPOC owned brands &

products.

Drive strategy and liaise between marketing team members to ensure successful

execution of all digital marketing efforts, including email / SMS marketing, social media,

email marketing, paid media, and promotion to ensure a cohesive and engaging online

presence

• Oversee the management and execution of annual marketing calendar
• Work in partnership with digital, retail, social, and creative teams to ensure consistent

brand messaging and visual identity

Oversee retail marketing initiatives in collaboration with our retail partners e.g. Sephora

for private label product line, including the development of annual marketing calendar,

key marketing activation "moments," digital activation, and in-store events to ensure

brand and product sell through

Establish marketing KPI’s across all channels and touch-points along the customer

journey

Monitor / analyze the effectiveness of marketing campaigns and strategies, using data to

make informed adjustments

Develop monthly business reports and marketing presentations for management and

stakeholders

Experience w / Shopify, Klayvio, Postscript, GA4 Google Analytics, GoogleAds and Meta

Ads Manager

Requirements :

• Bachelor's degree required
• At least five (5) years of brand / product marketing experience in the beauty sector,
• Well versed in all marketing channels (paid and unpaid) relevant to growing wholesale

and DTC beauty brands

Experience w / Shopify, Klayvio, Postscript, GA4 Google Analytics, GoogleAds and Meta

Ads Manager

Demonstrated success leading innovative and ROI-driven brand initiatives from ideation

through execution, working to timeline and budget

• Enthusiasm for scaling brands in a fast-paced environment
• Exceptional written and verbal communication skills
• Ability to operate both strategically and tactically, as a hands-on collaborator and adapt

to the needs of the business as needed

• Ability to meet deadlines without sacrificing quality
• Flexibly to take on additional projects as requested
18 days ago