VP, Growth Analytics

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Summary

The VP of Growth Analytics is a senior leader who will oversee the implementation, management, and continuous improvement of ad tech integrations to enable measurement solutions for our client's Retail Media Network. This person will guide the retail media operations for a major beauty retailer, ensuring excellence in tagging, trafficking, reporting, and measurement. Success in this role requires a strong background in media operations, with specific expertise in retail media, to establish standards, streamline workflows, and deliver flawless execution at scale.

The right candidate is highly proactive, detail-driven, and skilled at bringing clarity to complex initiatives, especially when working with non-technical stakeholders. They should possess a deep understanding of Retail Media Networks, ad tech, and campaign performance measurement requirements. This leader will unify internal teams, external vendors / partners, and clients within a consistent operating framework. Mastery of ad tech platforms, strong analytical capabilities, and cross-functional collaboration skills are essential to deliver scalable, revenue-driving RMN solutions.

Responsibilities

Day to Day Responsibilities

• Serve as a strategic advisor and technical consultant to retail media leadership, helping shape the client's long-term measurement and identity roadmap.
• Recommend and evaluate multiple viable solutions that align with client priorities and leverage existing vendor ecosystems,ensuring proposed options complement, not duplicate, prior recommendations.
• Operate as the trusted client advisor and retail media expert, specifically representing the retailer perspective (not brand-side), with a strong understanding of publisher monetization, data activation, and advertiser ROI.
• Oversee the rollout of new solutions such as identity resolution, data clean rooms, and cross-channel attribution systems, ensuring alignment with leading vendor technologies used across the retail and RMN ecosystem (e.g.,LiveRamp, The Trade Desk, Snowflake, Google,Safe Haven,Criteo,etc).
• Ensure recommendations remain agnostic, free of bias toward agency-owned tools or products, prioritizing what is most effective and sustainable for the client's goals.
• Leadretail measurement solutionand implementation planning, working closely with internaland clientteams, includingengineering,product, analytics, and activationto stand up new data infrastructure, tagging frameworks, and ad tech integrations.
• Demonstrate deep knowledge of competitive retail media management solutions and best practices being adopted across the industry to help the client maintain a leadership position.
• Provide consultative guidance on in-housing data and measurement infrastructure,developingrobust roadmaps and change management plans for sustainable growth.
• Build strong relationships with client executives, proactively surfacing opportunities and helping shape investment decisions that strengthen the RMN's analytics maturity.
• Anticipate potentialbusinesschallenges or technical gaps before they become client issues, proactively providing recommendations.
• Translate complex measurement and data architecture concepts into clear, actionable frameworks for non-technical stakeholders.

Retail Media Operations Leadership

Client Partnership & Communication

Tools & Innovation

Measurement, Reporting, & Optimization

Process & Governance

Required Skills & Experience

Desired Skills & Experience

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's / applicant's skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States : In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Salary Range $180,000—$200,000 USD