Sr. Manager, Omnichannel Marketing (North America Retail)

Who We Are

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means "skin-mind same root"-an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.

Job Summary

The Senior Manager, Omnichannel Marketing will drive North America retail marketing plans and deliver on the retail sales goals for the company. Reporting to the Director of Omnichannel Marketing, this role is responsible for the cohesion and consistency of marketing across North American channels to best provide an enhanced customer shopping experience that supports all global channel sales.

This role requires the ability to think strategically, build strong partnerships, and interpret data to take action thoughtfully and swiftly when needed. The Senior Manager, Omnichannel Marketing will need to be a self-starter and entrepreneurial thinker who can influence cross-functional teams as well as retail partners.

Key Responsibilities

Develop and execute North American retail marketing plans, market meeting presentations, promotional programs, and managing visual animations for key retail partners, aligned with the brand's global strategy.

Own the execution and analysis of omnichannel marketing programs that drive retail sales - with achieving sell-thru targets.

Enhance the customer experience across all omnichannel touchpoints with a strong focus on identifying new opportunities and measuring effectiveness.

Develop and evolve dynamic trade marketing strategies that drive brand awareness and support key brand strategic initiatives, in partnership with the Director of Omnichannel Marketing.

Work closely with Field Sales and Account teams to maintain relationships with retailers, develop business strategies, capitalize on growth opportunities.

Analyze key promotional activity and retailer event periods to examine ROI and opportunities based on results. Ensure all key learnings are communicated effectively to impact program making decisions and strategies relevant to drive growth in the key accounts.

Lead the development, execution, and analysis of omnichannel marketing program strategies to increase market share. Drive growth and elevate in-store client experience.

Partner with brand marketing channel teams (e.g. Paid, Influencer, Social) to ensure strong brand support for priority retailer moments across brand marketing channels.

Work with the Education + Events team to ideate and implement brand specific, along with retailer-specific high-touch in-store events.

Evaluate and analyze brand performance to determine the effectiveness of marketing programs, analyze performance, ROI, create action plans, and provide a full report on product launches.

Proactively monitor and analyze retail sales at the brand / sku / category level to measure success of marketing programs and inform current and future marketing decisions.

Build strong relationships with Marketing teams at retail partners - gaining buy-in and securing key marketing placements that drive the business in those channels (e.g., email, social exposure).

Work with Tatcha Creative, Global, and NA Integrated Marketing teams to develop channel-specific creative needs like social posts, paid media assets, and p-page assets.

Build strong media plans in partnership with the Paid Media team that brings customers into store and onto site including both on-site and off-site placements.

Partner with Director, Global Trade + Omnichannel Marketing to ensure that the North American plan is aligned with global strategy and communicated to global teams.

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.

7+ years of experience in retail, trade, or omnichannel marketing in the beauty industry.

Deep knowledge of the beauty industry, from consumer to retail landscape; previous prestige beauty experience is strongly preferred.

General management mindset with the ability to develop and execute brand-relevant initiatives that drive brand awareness, customer acquisition, trial, and retention.

Excellent judgment, maturity, and decision-making skills with integrity and empathy.

Strong analytical skills and ability to leverage data to drive decision-making.

The position is located in San Francisco and requires working on site in our San Francisco office at least 2 days per week.

Passionate about the brand, the mission of the organization, and the future plans for growth alongside the leadership team.

Customer-obsessed with a long-term view, continuously looking for growth opportunities while laser-focused on exceeding performance targets.

High emotional intelligence and self-awareness (i.e., low ego), which encourages positive energy, passion, and fun throughout the organization and with external partners.

An exceptional leader with demonstrated ability to inspire, motivate, and persuade others across the organization while promoting values of innovation, agility, accountability, and community.

Able to manage and organize complexity across a wide range of stakeholders with clarity and purpose.

Creative and detail-oriented problem solver; with the ability to operate in ambiguity without significant guidance.

Able to set clear team objectives and performance measures.

Note : This job description is not exhaustive and may be amended to include other duties as assigned by the management team.

The Details

The expected base salary range for this position is $130,000 to $140,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.

This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results. In addition to base salary, Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. This role is also eligible for phone and internet allowances. #LI-BH1

Tatcha is committed to diversity and inclusion to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com .

Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.

Equal Opportunity Employer / Protected Veterans / Individuals with Disability.

Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com / careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at careers@tatcha.com .