E-Commerce D2C Specialist

At Russell Stover, not only do we love chocolate, but we love our jobs! Every day we go to work exhibiting our values of excellence, innovation, entrepreneurship, responsibility, and collaboration. Working at Russell Stover you'll be part of the leading manufacturer of boxed, seasonal, and sugar-free chocolates. For over 100 years, Russell Stover Chocolates, Whitman's, and Pangburn's have been crafted with the finest ingredients to bring happiness to generations. Today, we produce over 55 million pounds of chocolate annually, and our legacy brands can be found in 13 company-owned stores and over 9,000 wholesale accounts. Join our team and let's continue making chocolate lovers happy!

A day in the life...

As the E-Commerce D2C Specialist , you will bring your expertise around the execution of technical and digital marketing activities that support our US Direct-to-Consumer eCommerce channel. You will monitor, manage and optimize Russellstover.com's Magento web / platform content, plan and execute multiple back-end and front-end enhancements to improve and deliver on a premium end-to-end user experience, and will help accelerate strong online sales growth through supporting execution and optimization of ongoing data-driven digital marketing acquisition and retention strategies.

What you will be doing...

• Content & Merchandising Management : Managing and updating website content, including product page enhancements, sorting rules, filters, banners, promotional assets, and other on-site functionalities. Ensuring consistency and accuracy of enhancements.
• Campaign Execution - Email, SMS, CRM : Emailing and SMS marketing campaign deployment and management using segmentation strategy. Ensuring timely and accurate campaign deployment and oversight on price and consumer promotions.
• SEO Optimization : Ensuring all content is optimized for search engines by applying basic SEO principles, ensuring metadata and product descriptions are in line with SEO best practices. Managing Google Tag Manager and site / page tagging.
• A / B Testing : Conducting A / B testing and other optimization techniques to improve conversion rates and overall user experience.
• Collaboration : Working closely with creative, marketing, and technical teams to align strategy and ensure the timely delivery of content and campaigns.
• Troubleshooting : Identifying and troubleshooting technical issues related to website functionality and performance, working with the development team as necessary.
• Analytics : Monitoring website performance, user behavior, and key merchandising KPIs, using data to inform merchandising decisions and adjustments.
• Managing ADA website compliance requirements.
• Ensure adherence to Good Manufacturing Practices (GMP) guidelines during plant visits to support product quality and uphold food safety standards.
• Complete and follow FSQA training and programs to comply with regulatory requirements, ensure consumer safety, and support the company's food safety and quality objectives.
• Promptly report any observed or suspected issues that may impact food safety, quality, or compliance to the designated plant personnel, to support timely corrective actions and maintain compliance.
• Actively contributes to the continuous improvement of the company's Food Safety Culture through engagement and actions aligned with your role.

This job posting is not all inclusive and other duties may be assigned.

Do you have what it takes?

(Basic Qualifications)

Do you stand above the rest?

(Preferred Qualifications)

At Russell Stover Chocolates, we don't just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Russell Stover Chocolates is proud to be an equal-opportunity workplace.

We provide equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law.

Employment by Russell Stover Chocolates is contingent upon I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification, and satisfactory reference and background checks.

Make Happy. Work Happy.