Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

Location(s) : Chicago, Illinois, McAllen, Texas, P&C-Butterfield Road-Downers Grove-IL-AAC

Kemper is one of the nation's leading specialized insurers. Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day. We believe a high-performing culture, valuable opportunities for personal development and professional challenge, and a healthy work-life balance can be highly motivating and productive. Kemper's products and services are making a real difference to our customers, who have unique and evolving needs. By joining our team, you are helping to provide an experience to our stakeholders that delivers on our promises.

Position Summary :

We are seeking a results-driven Senior Digital Marketing Specialist to oversee alternative distribution channels and optimize lead generation strategies. This role will be responsible for campaign execution, vendor management, and financial performance, ensuring growth in insurance lead acquisition while maintaining compliance with industry regulations.

Position Responsibilities :

Lead Generation & Campaign Management

Manage 25+ lead vendor relationships for Kemper Auto's in-house agencies.

Launch, scale, and optimize campaigns across calls (in-bound / out-bound), web leads, and digital platforms.

Adjust bids, budgets, and target filters to maximize ROI.

Manage allotted lead purchasing budget.

Validate lead vendor invoicing.

Performance Monitoring & Optimization

Track and report on KPIs (CPL, CPA, conversion rate, ROI) weekly / monthly.

Identify underperforming channels; implement and report on corrective actions taken.

Test new digital traffic sources and distribution strategies to optimize growth potential.

Cross-Functional Collaboration

Work with in-house agencies and state product teams to align lead flow with capacity and growth initiatives.

Collaborate with Legal for contract execution.

Attend national insurance / marketing conferences for vendor development.

Occasionally attend company led marketing events.

Compliance & Strategic Growth

Ensure compliance with TCPA, CMS, and insurance-specific regulations.

Maintain lead quality and vendor compliance standards.

Position alternative distribution as a primary revenue growth driver.

Position Qualifications :

5+ years of experience with insurance sales, digital marketing, performance marketing, or lead generation bids, specifically within the P&C Industry

Proven track record of managing multi-channel lead generation campaigns (calls, transfers, referrals, web leads, affiliate / vendor marketing).

Hands-on experience with budget optimization, bid management, and ROI-driven campaign scaling.

Experience managing 20+ third-party vendors, affiliates, or partner networks simultaneously.

Skilled in negotiating contracts, validating invoices, and holding vendors accountable to quality and compliance standards.

Ability to build strong vendor relationships through conference networking and ongoing collaboration.

Strong analytical background with deep knowledge of CPL, CPA, CAC, ROI, and conversion rate optimization.

Experience with data dashboards, marketing analytics tools, and reporting for leadership.

Capable of identifying underperforming sources and implementing corrective actions quickly.

Familiarity with TCPA, CMS, and insurance / financial marketing regulations.

Experience partnering with Legal and Compliance teams to ensure campaign integrity.

History of implementing quality assurance checks across digital and vendor channels.

Demonstrated experience managing $5M+ annual marketing budgets.

Sponsorship is not accepted for this opportunity.

The range for this position is $77,100 to $128,500. When determining candidate offers, we consider experience, skills, education, certifications, and geographic location among other factors. This job is eligible for an annual discretionary bonus and Kemper benefits (Medical, Dental, Vision, PTO, 401k, etc.)

This position is a hybrid role and can be worked out of our Downers Grove, IL, Chicago, IL or McAllen, Texas office.