Growth Marketing Specialist, Monetization

Growth Marketing Specialist, Monetization

Amplitude is the leading AI analytics platform, helping over 4,300 customersincluding Atlassian, Burger King, NBCUniversal, Square, and Under Armourbuild better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories by G2, Amplitude is the best-in-class solution for product, data, and marketing teams.

As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.

Amplitude's Commitment to Diversity Equity & Inclusion (DEI) : Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusionone focused on psychological safety, empathy, and human connectionthat will allow employees of all backgrounds to thrive.

About The Role & Team

We're looking for a Growth Marketer with experience in monetization to join Amplitude to support the execution of our free-to-paid and product-led sales programs across the startup, SMB, and Enterprise market segments. The ideal candidate would have a passion for and background in product-led growth monetization, a strong analytical approach, and will have no problem rolling up their sleeves to execute programs that help fuel the rapid growth of great products with strong product-market fit.

Reporting to the Director of Lifecycle Marketing, this role will be highly collaborative and cross-functional, working closely with the Growth Marketing monetization lead, Growth Product, Product Marketing, Sales, Enablement, and Operations to deliver exceptional user experiences, Product-Led Sales programs, and Product Campaigns. There will be clear measures of success for the person in this role : self-serve revenue and sales pipeline (initial land and expansion).

As a Growth Marketing Specialist, Monetization, you will :

• Launch Monetization campaigns Partner with cross-functional partners to launch multi-channel monetization campaigns aimed at converting free users to paid and cross-selling / up-selling both within the self-serve base and to upmarket customers.
• Track performance against goals Monitor monetization campaigns and experiments across products, ensuring results are tied back to targets (self-serve revenue, PQLs, pipeline, ARR). Summarize key takeaways for leadership and stakeholders.
• Drive clarity and follow-up Keep initiatives on track documenting next steps, following up with owners, and ensuring nothing falls through the cracks across Product, Sales, and Marketing.
• Surface insights and opportunities Partner with Growth and Analytics to interpret data from dashboards. Identify trends and early signals that inform new campaigns or product experiments.
• Support experimentation and optimization Collaborate with Product Growth to launch and track A / B tests around paywalls, trials, and in-product prompts. Translate results into learnings and next-step recommendations.
• Maintain documentation and playbooks Own the single source of truth repository for monetization experiments, lifecycle campaigns, and product-led sales plays ensuring learnings and frameworks are up to date.

You'll be a great addition to the team if you have :

Who We Are

The Company : Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work : we're tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.

The Product : Amplitude is a digital analytics platformwe help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We're super proud of what we've built and continue to expand : a platform that empowers companies to thrive in the digital era.

We care about the well-being of our team : We offer competitive pay and benefits packages that reflect our commitment to the health and wellbeing of our Ampliteers.

Some of our benefit programs include :

Other fun facts about Amplitude :

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

This role is eligible for equity, benefits and other forms of compensation.

Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range : $104,000 - $157,000 total target cash (inclusive of bonus or commission)

Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range : $116,000 - $174,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range : $116,000 - $174,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range : $104,000 - $157,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range : $104,000 - $157,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude