Senior Marketing Director - Lung Pan Tumor

The Position

Sr. Marketing Director - Lung Pan Tumor

About this Marketing Role

The Marketing organization influences decisions by establishing and communicating our product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today's innovations, and fuel tomorrow's breakthroughs.

This Senior Marketing Director is integral to successfully delivering the Therapeutic Area (TA) and Customer Marketing Vision for our Lung / Pan Tumor marketing team and for contributing to such across the Solid Tumor portfolio. This position leads the function and team responsible for strategic brand marketing of all Squad products in both their approved indications and future Lifecycle options. This position is a leader of leaders accountable for 4 currently marketed products across lung and GI cancers as well as a portfolio of pipeline assets.

Key Job Responsibilities

Business :

Serves as one of two Marketing Leads for the Squad with accountability to jointly develop and execute the Squad vision, meet long-term (3-5 year) and short-term (quarterly and annual) strategic goals for Lung Pan Tumor and Solid Tumor, and to have measurable impact on customer utilization and patient access.

Works with partners and the squad leader to set the business forecast and adjust as needed based on performance and market events in addition to managing the P&L.

Accountable for TA / Brand Strategy and Customer Strategy for key customer types, including associated execution

Responsible for long term capacity planning, enablement, project coaching and oversight of marketing team leads and is accountable for all aspects of Genentech's people practices

Orients externally by regularly engaging with customers and industry organizations to ensure ongoing understanding of current market feedback and trends to be incorporated into strategies and tactics

Leads and contributes to the broader 1Marketing community at Genentech, participates in initiatives that have broad functional impact and / or impact across multiple therapeutic areas, offers functional expertise and supports capability development for the entire Marketing function, and advances progress towards our CMG outcomes.

Serves as the US commercial representative on one or more Global Lifecycle Teams and / or a Disease Area Commercialization Leadership Team and serves as a highly influential contributor to the goals and initiatives of these teams, including the shaping of development and commercial plans that serve U.S. market needs and maximize the value we bring to patients. This may also include closely shaping evaluation of Business Development opportunities within relevant disease areas.

Leads Marketing through a significant time of change setting vision and catalyzing teams to embrace data, analytics-driven, AI-enabled, and agile ways of working. Enables team to confidently adopt new technologies, adapt to change, and deliver greater customer value and patient impact.

Leads strong collaboration with Squad, Customer Engagement Ecosystems, US Medical, Functional and Development Partners to develop integrated value proposition, strategic business plan, including specific, measurable and action-oriented 90-day priorities that grow franchise profitability, patient uptake and customer expectations. Deftly enables re-prioritization as business needs, market events, and available resources change. Leads and role-models working with new techniques and tools on the leading edge of performance marketing

Contributes leadership skills, insights / knowledge and courage to embrace new approaches in order to help identify innovative priorities, plans and tactics that will help improve year-on-year brand adoption to maximize the number of patients who currently benefit from treatment.

Identifies, develops, implements and maintains an appropriate and aligned infrastructure of internal and external resources that are required to achieve the maximum level of customer satisfaction and enterprise best practice while maintaining a healthy P&L.

Represents the brand value proposition for all products in the assigned franchise(s) to others inside and outside of Genentech.

People

Builds highly-connected, highly-motivated and high-performing teams by leading, developing and inspiring a thriving Marketing Team and broader network, fostering belonging within and across teams.

Actively builds and cultivates future leaders within Marketing and across the organization, leading and coaching with the standards of a high performing organization

Leads or oversees hiring of direct and indirect reports.

Complies with all laws, regulations and policies that govern the conduct of Genentech activities.

Demonstrates Expert Proficiency within the following Key Competencies

Senior Directors are expected to consistently perform at the Expert level (expertise is defined as setting up strategies, systems, and structures to improve competencies across Genentech)

Customer Understanding - I'm always learning about my customers, what they need, and the world they live in.

Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.

Strategy Development - I make smart choices about what efforts will help achieve customers' goals and our goals.

Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.

Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.

Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.

Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.

Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.

Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

Minimum Candidate Qualifications & Experience

Bachelor's degree

Ten years minimum work experience with 8 years of commercial experience (e.g. market access, marketing, sales or customer insights), 4 of which must be in a marketing role.

Additional Desired Candidate Qualifications & Experience

MBA or other related graduate level degree preferred

Marketing experience in relevant industries

Experience in the managed care, Pharmaceutical or Biotech industry / pharmaceutical or biotech customer engagement

Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes

Prior experience working with and serving as an influential voice in global teams

Prior experience working on pipeline assets in multiple stages of drug development

Oncology experience

Customer-facing experience

Location

This position is based in South San Francisco, CA

Relocation assistance is not available at this time.

The expected salary range for this position based on the primary location of CA is $222,500 - $413,300. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits ()

Roche Operating Principles

Put Patients First : I always act as if patients I know are in the room and do what's best for them

Follow the science : I seek answers through experiments, data and debate, and act on facts

Act as one team : I care, collaborate and commit without boundaries, and trust others to do their part

Embrace differences : I seek diverse perspectives, invite opposing views, and challenge myself and others

Accelerate learning : I push to learn new things even if difficult, and openly share my successes and failures

Simplify radically : I eliminate complexity, reuse with pride, and accomplish more with less

Make impact now : I take accountability to do what's right, deliver value fast, and don't wait for certainty

Think long term : I choose actions today that benefit future generations

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants () .