Marketing Automation & Segmentation Manager

Marketing Automation & Segmentation Manager

We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more, and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses.

Job Description

This role is based in our 605 3rd Ave, Manhattan office.

Drive data-driven marketing excellence as a technical leader in our dynamic Marketing Automation and Segmentation team.

We're seeking an experienced professional to provide strategic guidance and advanced technical expertise to our Segmentation Analysts and pillar marketing teams, shaping the future of our marketing technology and data analytics capabilities.

What You'll Do

• Partner with pillar marketing and cross-functional teams to communicate and achieve campaign engagement and revenue objectives
• Lead and develop a team of Segmentation Specialists / Analysts, overseeing daily operations, workload prioritization, and performance management
• Participate in cross-departmental and pillar marketing team training initiatives

Technical Implementation & Automation

Data Management & Governance

Strategic Analysis & Optimization

Continuous Learning & Best Practices

Qualifications

What We're Looking For

Essential Requirements

Key Skills & Experience

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive, and enjoyable for everyone. Here's some of what you can expect when you join us.

Our benefits include :

The salary range for this role is $95,000 - $105,000 based on experience.

This posting will automatically expire on 19th December 2025.

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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