Director of Digital Marketing & Brand Management

Job Summary

We're seeking a Director of Digital Marketing & Brand Management who will be a driving force behind Milestone's growth and community impact. In this role, you'll work within the marketing team to help develop and execute marketing & brand strategies that attract families and residents to our communities. You'll combine digital marketing expertise with brand management, creating compelling campaigns that guide families through one of life's most important decisions. This is a hands-on role where your creativity, strategic thinking, and passion for serving seniors will have measurable impact on both our census goals and our mission to reimagine aging. This is a salaried position and compensation will be negotiated based on candidate experience, compensation will range from $70,000 - $90,000 annually.

Essential Functions

• Implement lead nurturing systems that move prospects through the decision journey
• Track, analyze, and report on marketing metrics tied to census building
• Work closely with sales / admissions team to align marketing efforts with sales needs
• Implement marketing strategies directly tied to occupancy goals
• Create educational content positioning Milestone as a trusted senior living resource
• Manage our online reputation and review management strategy
• Develop compelling content for family communications (newsletters, updates)
• Create messaging that helps families through the senior living decision process
• Build testimonial and success story content featuring resident experiences
• Plan and attend events to build relationships and showcase our company and communities
• Create engaging social media content that showcases community life
• Develop marketing materials that effectively communicate our value proposition
• Oversee email marketing campaigns to prospects and family members
• Ensure brand consistency across all marketing touch points

About Milestone Retirement

Milestone Retirement is a family-owned senior living operator with communities in Oklahoma, Colorado, Arizona, California, Oregon and Washington. Dedicated to reimagining the way we age, we bring a personal touch to creating communities where seniors don't just live—they thrive with dignity, purpose, and joy. Our vision is to be a premier senior living operator who leads the market through excellence in operations, authenticity, and transparency. We believe aging isn't about limitation but liberation from outdated expectations, and we're committed to challenging every assumption about senior living while setting new standards for exceptional care.