Sr Coordinator - Paid Media Production

Senior Coordinator - Paid Media Production

Key partner to Paid Media (internal + agency), Creative, and Video teams tasked with translating Brand and Performance Media plans into actionable shoot plans and detailed asset needs.

Responsibilities :

• Manage Paid Media Creative and Custom Content timelines and deliverables with media partners and media agency
• Own static & video execution process with design and copy teams utilizing Monday.com to track project timelines and development of assets in order to meet deadlines for review, handoff, etc.
• Develop creative briefs for static & video needs, inclusive of product story direction; and broken out by channel & detailed specs
• Work with Paid Media Team to develop A / B testing plan of creative media assets
• Identify outstanding needs that were not captured on shoot; partner with Creative & Social teams to identify alternative sources for content
• Manage post-production review process by compiling feedback and managing revisions
• Manage weekly hot lists for deliverables
• Manage creative asset hand-off and trafficking to Media Agency via Click Up
• Q / A final media placements in Click Up built by Media Agency
• Bridge the gap between overarching marketing priorities and Paid Media priorities
• Partner with Production, Business Strategies, and Creative teams to outline product / styling requests for Paid Media-specific shot list
• Subject matter expert of the seasonal products, priorities and concepts to identify how they fit into the media plan
• Own + lead video creative workflow meetings with cross-functional partners
• Work with Associate Manager - Brand & Performance Marketing to select and traffic AE organic, Influencer / Creator posts to boost with Paid Media funds
• Maintain a strong relationship with AE Organic Social and Influencer / Creator teams to stay up to date on posting calendars and strategy
• Develop and maintain close relationships with cross-functional teams :
• Media Creative
• Brand Management
• Organic Social
• Product Strategy
• External Media Agency
• Influencer / Creator

Qualifications :

Pay / Benefits Information :