Gap Inc. is hiring : Manager, Media Analytics in San Francisco

MediabistroSan Francisco, CA, United States

30+ days ago

Job type

Full-time

Job description

Manager, Media Analytics

Full time Two Folsom, San Francisco, CA, US 94105

The Manager of Media Analytics is responsible for the day-to-day management of digital advertising reporting, measurement and analyses to drive performance and optimization of our Paid Social and Video programs. Reporting into the Measurement & Interpretation team within Gap Inc.'s centralized Marketing Shared Services organization, you will collaborate closely with the Paid Social Activation Team and play a crucial role in defining measurement and analysis approaches to best support media channel management. This is a highly collaborative role responsible for partnering closely with Gap Inc.'s Media Agency and cross-functional teams to inform and help execute measurement and real-time optimizations of media spend for paid channels across BAU and promo periods.

What You'll Do

Execute and oversee day-to-day reporting, measurement, analysis, and optimization efforts for all Paid Social & Video marketing programs across Gap Inc's portfolio of brands. Act as the primary liaison between Media Agency resources and Gap Inc.'s Measurement & Interpretation team, ensuring seamless communication and collaboration.
Provide actionable data to inform and evaluate full-funnel media strategies. Ensure that measurement frameworks adequately assess the brand and business value of all marketing tactics.
Enable and execute creation and implementation of standardized, repeatable frameworks for reporting, analyzing and tracking media performance through automated tooling. Understand data needs and deliver tailored reporting solutions, including visually appealing and easy-to-understand dashboards that effectively communicate key metrics and performance KPIs
Ensure the accuracy and integrity of data used in reporting and dashboards by implementing robust data validation and quality control processes.
Collaborate with the Media Agency and Channel Activation Team to create and manage detailed full funnel testing roadmaps for each channel.

Who You Are

5+ years of marketing experience with at least 3 years in paid media analytics. Proven track record of demonstrating collaborative leadership, team building, and managing individual contributors.

Expert level knowledge of paid social and video advertising platforms including Meta, Google / YouTube, Pinterest and TikTok.

Proficiency with data analysis and visualization tools (SQL, Adobe Analytics, Tableau, PowerBI).

Demonstrated expertise in creating, managing, and analyzing data using Excel tables, including advanced functions, pivot tables, and data visualization techniques to support reporting needs for various teams.

Experienced in measuring and optimizing real-time campaign and creative performance at a brand or agency level. Strong knowledge of media analytics and optimization best practices across channels and throughout the marketing funnel.

Experience working in a highly complex, matrixed organization with a proven track record of driving change through cross-functional collaboration.

Exceptional communication and interpersonal skills, with the ability to manage relationships effectively at all levels.

Possess an entrepreneurial mindset with the ability to navigate ambiguity, continuously improve ways of working, and infuse strategic thinking into your work.

Benefits at Gap Inc.

Merchandise discount for our brands : 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

One of the most competitive Paid Time Off plans in the industry.

Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.

Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.

Employee stock purchase plan.

Medical, dental, vision and life insurance.

See more of the benefits we offer.

For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Salary Range : $114,900 - $152,200 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

In Summary : The Manager of Media Analytics is responsible for the day-to-day management of digital advertising reporting, measurement and analyses to drive performance and optimization of our Paid Social and Video programs . This is a highly collaborative role responsible for partnering closely with Gap Inc.'s Media Agency and cross-functional teams .

En Español : El gerente de Media Analytics es responsable de la gestión diaria del reporte, medición y análisis publicitarios digitales para impulsar el rendimiento y optimización de nuestros programas sociales pagados y vídeos. Informando al equipo de medición e interpretación dentro de la organización de servicios compartidos de marketing centralizada de Gap Inc., colaborará estrechamente con el Equipo de Activación Social Pagada y desempeñará un papel crucial en la definición de enfoques de medida y análisis para apoyar mejor la administración de los canales de medios. Este es un rol altamente colaborativo responsable de evaluar y ayudar a ejecutar las medidas y optimizaciones en tiempo real del gasto mediático por canales pagados a través de BAU y promociones. Lo que harás durante los períodos de ejecución y análisis de datos diarios entre la Agencia de Medios Públicos e Intermedia, así como proporcionar una evaluación adecuada de todos los recursos de comunicación y estrategias de mercadotecnia intermédicas. Habilitar y ejecutar la creación e implementación de marcos estandarizados y repetibles para informar, analizar y rastrear el rendimiento de los medios a través de herramientas automatizadas. Comprender las necesidades de datos y ofrecer soluciones de informes personalizadas, incluidos paneles de control que comunican eficazmente métricas clave y KPI de desempeño Asegurar la precisión e integridad de los datos utilizados en los reportes y paneles mediante la aplicación de procesos robustos de validación y control de calidad. Colaborar con la Agencia de Medios y el Equipo de colaboración Channel Activation para crear y gestionar mapas detallados de pruebas completas del embudo para cada canal. Who You Are 5+ años de experiencia en marketing con al menos 3 años en análisis de medios pagados. Prueba un historial probado de liderazgo demostrativo, construcción de equipo y gestión de contribuyentes individuales. Conocimiento experto nivel de plataformas sociales y profesionales de MetaSQL. Conocimiento fuerte de las mejores prácticas de análisis y optimización de medios en todos los canales y a lo largo del embudo de marketing. Experiencia trabajando en una organización altamente compleja, matrizada con un historial comprobado de conducir el cambio a través de la colaboración interfuncional. Comunicación excepcional e habilidades interpersonales, con la capacidad de gestionar eficazmente las relaciones a todos los niveles. Poseer una mentalidad emprendedora con la posibilidad de navegar por la ambigüedad, mejorar continuamente las formas de trabajo e infundir pensamiento estratégico en su trabajo. Beneficios en Gap Inc. Merchandise discount para nuestras marcas : 50% descuento en productos regulares en Old Navy, Gap, Banana Republic y Athleta, y 30% en Outlet para todos los empleados. Rango de salarios : $114,900 - $152,200 USD La remuneración del empleado variará en función de factores tales como calificaciones, experiencia, nivel de habilidad, competencias y ubicación laboral.

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Hiring Media Manager • San Francisco, CA, United States