Senior Director, Marketing & Brand Strategy

Senior Director, Marketing & Brand Strategy Join to apply for the

Senior Director, Marketing & Brand Strategy

role at

Florida Gulf Coast University

Senior Director, Marketing & Brand Strategy 3 days ago Be among the first 25 applicants

Join to apply for the

Senior Director, Marketing & Brand Strategy

role at

Florida Gulf Coast University

Job Summary

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Florida Gulf Coast University (FGCU) is on the lookout for a bold, strategic, and creative force to serve as our Senior Director of Marketing and Brand Strategy. If you're passionate about building brands that resonate and leading teams that deliver results, this is your moment.

Job Summary

Florida Gulf Coast University (FGCU) is on the lookout for a bold, strategic, and creative force to serve as our Senior Director of Marketing and Brand Strategy. If you're passionate about building brands that resonate and leading teams that deliver results, this is your moment.

In this high-impact leadership role, you’ll drive the vision behind integrated marketing campaigns, oversee brand communications, digital strategy, and web operations, and partner with senior leaders and creatives to elevate FGCU’s public profile and reputation.

You won’t just shape a brand; you’ll help shape the future of higher education in one of Florida’s most dynamic and fast-growing regions. This is your chance to make a powerful, lasting mark at a university where innovation, creativity, and purpose come together every day.

Job Description

In this high-impact leadership role, you’ll :

Develop and implement FGCU’s marketing and brand strategy

Ensure consistent messaging, visual identity, and brand storytelling

Lead integrated marketing campaigns to support institutional priorities

Oversee content marketing, advertising, and digital engagement

Analyze market trends and audience insights to optimize strategy

Manage FGCU’s web presence, enhancing accessibility and user experience

Collaborate with leadership and stakeholders on brand positioning

Supervise and mentor marketing and digital teams, fostering innovation

Oversee budgets, resources, and vendor partnerships for efficiency

Define KPIs and performance benchmarks to measure impact

Other duties as assigned

What You Bring

Bachelor’s degree from an accredited institution in marketing, business or related field

Eight years of progressive, full-time experience in marketing, brand strategy, or related fields

Five years of proven leadership experience

Strong strategic thinking, analytical and communication skills

Any appropriate combination of relevant education, experience, and / or certifications may be considered

Preferred

Master’s degree from an accredited institution

In-depth knowledge of higher education landscape, including marketing trends, challenges and best practices

Proficiency in marketing analytics, SEO, CRM and digital media tools

Demonstrated success in developing and executing integrated marketing and brand campaigns

Strong expertise in enterprise web management, digital strategy, and UX best practices

Experience leading cross-functional teams and managing complex projects

Experience in higher education, non-profit, or agency setting is a plus

Ready to make a lasting impact?

Apply now and help shape the future of FGCU.

Salary Range : $80,000 to $100,000

This position is not eligible for sponsorship. Seniority level

Seniority levelDirector

Employment type

Employment typeFull-time

Job function

Job functionMarketing and Sales

IndustriesHigher Education

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