Paid Media Specialist

Plum Paper is seeking a Paid Media Specialist with direct, hands-on experience managing Google Ads and Meta Ads for e-commerce brands. This role is responsible for driving revenue and conversions primarily through paid performance channels, with additional opportunities to support email marketing and SEO initiatives.

We're looking for someone who combines a strong analytical mindset with creative problem-solving, thrives in a fast-paced environment, and is passionate about scaling an established DTC brand through smart, data-driven growth.

Core Responsibilities : Paid Media

Your top priority is to manage and optimize Google and Meta advertising for e-commerce growth.

• Campaign Strategy & Execution : Plan, build, and optimize paid campaigns across Google Ads (Search, Shopping, Performance Max) and Meta Ads (Facebook, Instagram) to drive new-customer acquisition and profitable growth.
• Merchant Center Management : Monitor and optimize Google Merchant Center for both paid feed performance and organic / SEO visibility. Ensure product data accuracy, feed health, and alignment with campaign strategy.
• Performance Optimization : Monitor and improve key metrics including CPA, ROAS, CTR, and CVR; actively adjust bids, budgets, and targeting based on performance insights.
• Budget Management : Own media budgets, pacing, and forecasting to ensure efficient spend and strong ROI.
• Testing & Iteration : Design and execute structured A / B tests on ad creatives, audiences, and bidding strategies; quickly apply learnings.
• Creative Collaboration : Partner with designers to brief and refine creative assets that perform across platforms.
• Advanced Targeting : Implement and evolve audience segmentation, retargeting, and lookalike strategies to increase conversion efficiency.
• Reporting & Insights : Deliver clear, actionable reports summarizing results, learnings, and recommendations for leadership.
• SEO & Content Synergy : Apply SEO understanding to align paid media with organic keyword and content strategies to improve overall acquisition efficiency.

Secondary Responsibilities : Email & SMS Marketing

Qualifications & Preferred Skills

Education & Background

All offers of employment are based on the successful completion of a pre-employment background check. Threshold is an at-will employer. Employment is at will and, as such, are free to resign at any time without any reason. The company retains the right to terminate an employee's employment at any time with or without reason or notice.

Thank you for your interest and considering this opportunity! Please send resume when applying.