Director, Channel & Customer Strategy

Director, Channel & Customer Strategy

The Director, Channel & Customer Strategy is a key leadership role responsible for developing and executing channel strategies and multi-year plans for strategic retailers. This role translates The Coca-Cola Company's brand and commercial priorities into growth strategies for both the business and retail partners, balancing strategic vision with precise in-market execution aligned with the brand's look of success, AMPS (Availability, Merchandising, Pricing, Space), and long-term value creation. The Director will collaborate with top-tier customers, Coca-Cola North America, and cross-functional teams to create world-class partnerships and joint business plans. The ideal candidate excels at turning analytics into actionable insights, fostering customer relationships, and delivering executional excellence.

What You'll Do for Us

Strategic Leadership

• Lead channel strategy development, aligning brand priorities with customer opportunities to drive growth.
• Co-create and execute multi-year business plans incorporating shopper insights, channel dynamics, and market trends.
• Develop distinctive value propositions delivering profitable growth for Coca-Cola and retail partners.
• Use advanced analytics to craft selling stories and actionable strategies aligned with company and customer goals.

Customer Partnership & Value Creation

Executional Excellence

Cross-Functional Collaboration

Innovation & Business Process Leadership

Qualifications & Requirements

What We Can Do For You

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range : $141,000 - $165,200 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and / or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage : 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.