Social Media Manager (Draper)

Title : Social Media Manager

Department : Marketing

Reports

to : V.P. of Marketing

Location : Full time, in office

We are looking for a creative Social Media Manager to join our team.

PRIMARY PURPOSE AND FUNCTION :

As a social media manager, you will be responsible for developing strategies and creating content in order to increase our online presence and improve our marketing and sales efforts.

RESPONSIBILITIES :

Develop, implement, and manage our social media strategy

Define and track important social media KPIs

Film and edit social media content

Coordinate with outside videographers and photographers for marketing content needs

Manage and oversee social media content

Measure the success of every social media campaign alongside our Digital Media Specialist

Stay up-to-date with the latest social media best practices, technologies, and trends

Use social media tools such as Canva and Sprout Social

Map out and execute content creation days

Brainstorm and create content for various marketing needs i.e. open houses, promotions, new communities

Respond to DM's and comments in an engaged and timely manner

Collaborate with Marketing and Sales

Assist with other marketing team efforts as needed, including occasional weekend or evening events

REQUIREMENTS & QUALIFICATIONS :

Minimum of 1 year of experience in social media or a similar role

Bachelors degree in Marketing or a similar field

Excellent knowledge of Facebook, Pinterest, Instagram, LinkedIn, and other social media platforms

Competency with photography and videography

Comfortable using Adobe Lightroom & Adobe Premier Pro

Team player with good time-management skills

Team player with good time-management skills

Team player with good time-management skills

Team player with good time-management skills

Ideally, experience with flying and filming using a drone (DJI Mavic Air 2 Drone)

Ideally, familiar with using basic camera and audio equipment (Canon R5 Camera)