Content Marketing Manager Job at Resideo in Charlotte

Reporting to the Director of Marketing, the Content Marketing Manager will lead a team of writers in creating compelling marketing / promotional collateral for a wide variety of ADI global products and services. These materials range from website product information, product packaging, labels, brochures, blog posts, advertisements, email copy, and more. In addition, the Content Marketing Manager leads copywriters in defining / refining brand voice and ensures voice consistency by writing, editing, and proofing materials.

Job Duties :

• Lead writing team to ensure overall quality and efficiency of work across various platforms, including ecommerce, web, social media, email campaigns, videos, trade shows, and more
• Manage day-to-day operations of the internal content team and external copy resources. This includes work delegation, capacity management, and process monitoring
• Support CoOP marketing and thought leadership marketing programs
• Collaborate with various internal teams and department heads to define content goals
• Ensure content is SEO optimized to increase organic traffic and improve search engine rankings
• Create effective content strategies to increase visibility
• Ensure all content is in accordance with our brand guidelines and target audience
• Monitor and analyze content performance using relevant tools and metrics to optimize strategies and improve results
• Make data-driven decisions to enhance content effectiveness, audience engagement, and conversion rates
• Stay updated with AI trends and tools. Incorporate best practices into content strategy to maintain thought leadership, as well as strategize and execute new content opportunities

You Must Have :

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About Us

Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry.

At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster, "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.